St. Lucia, October 1, 2015– Veteran banker Elie Bendaly is the new leader in charge of Scotiabank’s operations in St. Lucia.
Bendaly brings a wealth of Caribbean management experience to his new position where he will oversee Scotiabank’s three branches in Castries, Rodney Bay and Vieux Fort.
He comes to the post directly from Grenada where he served as Country Head for the past three years. During his tenure there, he led Scotiabank to win The Banker Magazine’s prestigious Bank of the Year award in Grenada as well as the Business of the Year award from the Grenada Chamber of Commerce.
Previously, he served as Country Head for Scotiabank in St. Maarten for six years.
A dedicated Rotarian, Bendaly has devoted his energies to community service in the countries in which he’s worked, particularly in the area of health. In Grenada, he conceptualised and spearheaded the Together We Care community initiative, a joint fund-raising campaign which raised XCD $50,000 to assist HIV/AIDS programs in Grenada. This program was modelled on Stronger Together, another fund-raising project which he started in St. Maarten in 2006 for the benefit of the local AIDS Foundation and which continues to this day.
Bendaly began his career with Scotiabank in 1970 in London, Ontario, Canada. Over the years he held progressively more senior positions in operations and management in Scotiabank branches in Toronto as well as in the bank’s Caribbean Regional Office before his move to the Caribbean.
Scotiabank’s managing director for Caribbean East, David Noel said Bendaly was a natural choice to head the bank’s operations in St. Lucia given his experience and dedication to the customer, stating:
“Elie knows our markets here very well – this will be his third consecutive posting in the Eastern Caribbean so he is well positioned to take on his role here quickly and seamlessly. More importantly, he is a customer service champion – our customers in Grenada were used to seeing him at the doors of whichever branch he was at that day, waiting to welcome customers every morning.”