Almost every company can relate to the struggle of trying to justify spending time on online marketing and social media. What is even more challenging is trying to quantify the return on your marketing investment. You’ve heard it all before “The Digital Revolution Is Changing Marketing”. To ignore this new trend which is here to stay, is to ignore your customers changing buying patterns and needs. The Internet can be a lonely place, tweeting with no idea if you are engaging and who? Facebook posts and all the other social media, blogs and forums out there, that you believe are threatening to take your focus away from what really matters, “making money!”. Yet to ignore online marketing is to risk losing your customers to a brand that is more customer centric, understands relationships and masters the online game.
That is what Sara Burnett has mastered and will be sharing at a special MASTERCLASS: Online Branding For Higher Business ROI which will be held at The Landing St. Lucia (formerly scheduled for Coco Palm Hotel) on 11th – 12th November, 2015 (visit www.seashellconsultinggroup.com for more information). Local companies will benefit from Sara’s knowledge and experience on how to profitably engage mass audiences online. In just over three years, she created and developed what has become one of the world’s top 10 most visited wedding blogs; Burnett’s Boards, and grew her social media across various platforms to a following of 430K. The aim of the event is give local executives and business owners key strategies, frameworks and techniques that will help make their online marketing more successful.
Her role as an influencer has allowed her to work with various brands from Dove to Target and garnered her features and mentions in high-profile media outlets like Elle Magazine and Huffington Post. Her blog regularly commands half a million unique visitors a month and millions of monthly pageviews.
The seminar will be hosted in collaboration with Saint Lucian national Hanna Fitz of Seashell Consulting, a brand strategist and international trade consultant who has worked with a number of award-winning businesses both in the Caribbean and Europe, helping business owners and corporations find solutions to their #1 problem “getting more customers” in retail, financial sectors, luxury goods and services. She has a first class honours degree in Corporate Management from Anglia Ruskin University, a LL.M in International Commercial Law from Northumbria University (specialized in e-commerce law), Certificate in Managing Luxury Brands, Certified Project Manager and Inbound Marketer.
There are massive opportunities for Caribbean businesses to reach regional and global markets through online marketing. There are over 322 million Internet users in Latin America and the Caribbean and these users are searching for information and engagement online. This event is geared towards taking Caribbean companies to the next level of marketing. Business managers and owners in retail, tourism, financial sectors, professional services, telecommunications, manufacturing, public services and other key sectors are invited attend.