Castries, Saint Lucia, October 13, 2015 – The Environmental Education Unit of the Ministry of Sustainable Development, Energy, Science and Technology has launched the “Saint Lucia Media Climate Change Challenge” targeting private media journalist, reporters and freelancers.
The aim of the Saint Lucia Media Climate Change Challenge is to encourage more media coverage of climate change related issues particularly ahead of the Twenty First United Nations Conference of Parties on Climate Change (COP 21) which takes place in Paris at the end of this year.
Climate Change is arguably the current biggest threat to human survival and the media is viewed as a critical partner in informing citizens of the pending threats and encouraging appropriate responses.
The media challenge provides Saint Lucia media unimpeded access to key resource people involved in climate change negotiations and advocacy with the intention of providing regular updates on pertinent issues. This initiative forms part of the Ministry`s broader Social Media and Telecommunications Public Awareness & Communication Strategy.
Permanent Secretary Mr. Sylvester Clauzel says the Saint Lucia Media Climate Change Challenge encourages local media to focus more on climate change issues while providing them with some wonderful incentives.
According to Mr Clauzel, “the Ministry of Sustainable Development, Energy, Science and Technology recognises the media as key development partners and more-so key to addressing the climate change phenomena”. He added “the Saint Lucia Media Climate Change Challenge is a “cool” way to get the media on board with all the work currently being done in climate change while increasing public awareness and education”.
To participate journalists and reporters must follow three simple steps ; (i) register for the challenge, (ii) report on climate change issues; and (iii) send copies of their reports to the Ministry.
The winner of the Saint Lucia Media Climate Change Challenge will receive an all- expense trip to cover the upcoming COP21 this December in Paris where world leaders will attempt to forge a legally binding agreement to address Climate Change.
The media challenge will be executed every quarter focusing on a different priority area.
The Ministry of Sustainable Development, Energy, Science and Technology encourages journalist, reporters and freelancers from Saint Lucia to take part in the media challenge as Saint Lucia continues to be threatened by Climate Change.