The launch of CFL’s annual Yoplait Breast Cancer awareness activities took on a different form this year, with the company hosting a Pink Mixer in honour of the many persons and companies who contribute to the success of the activity which started in 2008. The Palmville Conference at Coco Palm was transformed into a “Pink Wonderland” to create a special experience for invitees which included many breast cancer survivors.
This year’s campaign theme is “Friends in the Fight” and a challenge was thrown out to Corporate St. Lucia to pledge their support for the campaign. By the end of the launch over EC$15,000 in cash sponsorship was committed to the Yoplait Walk which will be held on November 1st. Digicel was among the larger contributors as well as Crystal Clear, Choice, ExelSign, JE Bergasse, Star Publishing, Tropical Shipping, Verge Media and Official Radio Sponsor -The Wave.
Another highlight of the launch was an auction made possible through the support of three young and talented local designers, Taribba do Nascimento (Même Bête Designs), Cornelius George (The Dapper Gentleman) and Kimberly Solana Mathurin (8ttava designs). These young entrepreneurs donated specially designed pieces for the auction. A total of $640 dollars was raised through the auction. Breast Cancer Conquerors were also serenaded by reigning Groovy Soca Monarch, Arthur Allain who shared his personal story of his mother’s victory over lymphoma.
“We all have a role to play in the fight against breast cancer. Although many great strides have been made in breast cancer awareness there remains much to be accomplished. We are so encouraged by the level of support we have received from Corporate Saint Lucia in the past. We are also very encouraged by the level of interest and support from a number of young entrepreneurs this year.” says Sancha Raggie, Marketing Manager, CFL. “We’re always looking for innovative ways to increase the awareness of breast cancer. With all the new Friends in the Fight who have pledged their support this year, I am confident that we will continue to make an impact in the fight against this devastating disease.”
This year’s Yoplait Walk from Mega J to Pigeon Island is scheduled for Sunday, November 1st. Registration is $15.00 at all Super J IGA Supermarkets, gl foodmarket and Mega J. In addition to monies from registration, Yoplait and CFL will be donating 10cents on every Yoplait 6oz cup purchased between October 1st and November 17th to the NCF and Faces of Cancer.
Since 2008, Yoplait and CFL have supported the breast cancer cause in Saint Lucia through this campaign which has two components the Save Lids to Save Lives Campaign and the CFL/Yoplait Walk. To date these activities have helped to raise over EC$220,000 to help treat women affected by the disease as well as efforts aimed at raising awareness of cancer.