Boot Camp Marketing Training & Refresher Opportunity

Boot Camp Marketing Training & Refresher Opportunity

Continuing the popular Marketing Boot Camp series, the Saint Lucia Tourist Board has asked its public relations firm, Redpoint Marketing PR, to return to the island once more and share its expertise with our members and partners on a complimentary basis. Redpoint Director of Integrated Marketing Ross Evans will host group workshops on Tuesday, and then spend Wednesday and Thursday meeting one-on-one (by appointment only) with each of you to offer tailored marketing strategies that meet specific needs.

You must RSVP to Susanna Auguste at or telephone 452 4094 Ext. 7146 to confirm your attendance at any of the three workshops, and to reserve your complimentary marketing consultation appointment.  Appointments will be offered on a first-come, first-serve basis, so reserve early to get your preferred time slot!

The 2015 Saint Lucia Tourist Board Marketing Boot Camp will focus on topics geared for smaller properties on the island. Most of us will agree on the importance digital marketing, but as a small property, how do you know how much digital marketing is enough…and how do you know if what you’re doing is working? The boot camp will include presentations and discussions giving properties simple steps for targeting potential guests, improving online communication and measuring the return on digital marketing activity – all without adding costs to their budgets.

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