The Tourism Ministry has warned persons engaged in the tourism transport sector that they will not be allowed to continue operating without adequate certification.
The warning came today as the Ministry commenced a training programme for the transport operators.
“You are one of our key frontline persons and therefore one of our key frontline ambassadors, therefore you have to represent brand Saint Lucia and must know what that brand is, live it, act it, and embrace training because it is a necessary means for you to sustain yourself in this industry,” Permanent Secretary, Donovan Williams, told today’s training session.
Williams stressed the need to not only protect the vital tourism industry, but grow it as well.
Tourism Minister, Lorne Theophilus, said that tourism ground transport operators are a vital part in the creation of a unique visitor experience.
“Through this endeavor we hope that we can enhance that visitor experience and at the same time engage in a service which is professional, whilst we educate persons so that when they leave Saint Lucia they do not only have a vacation, but an experience that makes them knowledgeable about the various cultural benefits of being in this jurisdiction,” Theophilus told today’s session.
The training that began today is part of a Cabinet approved tourism transportation policy.