Rhythm FM Inc. and DBS in collaboration with presenting sponsor KFC will bring to life the second annual revamped KFC Aqua Mele on Easter Weekend! The two-day family event will be held on Easter Weekend, March 27 and 28, 2016 and organizers say the objective of the event is to bring families and communities together with exciting activities, sports and entertainment.
As part of the event, over $5, 000 in cash and prizes will be given to the best of the best of all participating teams in a wide array of competitions. Competitive events include beach volleyball, beach small goals football, kite flying and even sand castle building competitions! If you’re still not sold there will also be paint ball and access to St. Lucia’s Water Park as part of this grand waterside affair. The day’s activities are free, and food and drinks will be on sale.
Easter weekend is traditionally a big sailing weekend for islanders with yachts and this year the event is expected to be bigger and better with marketing and promotion efforts as far reaching as Martinique, St. Vincent and Dominica. Organizers have taken the promotion and entertainment to the next level with the addition of new and exciting components, including live performances from some of the hottest Soca artists!
“In the next couple weeks radio and television campaigns will been done in neighboring islands, and packages to attend Aqua Mele will be up for grabs,” Rhythm FM’s Dwayne Mendes, one of the event’s producers said.
Get up front and center at the newly added Aqua Rave, which is the live entertainment part of the weekend. Aqua Rave will be held for one night on Easter Sunday, March 27 inside the Pigeon Island Park. Admission is $30 and gates will open from 6pm. This year Aqua Rave will feature the biggest Soca act from Trinidad, Kerwin Du Bois, with top national acts: Sedale, Shemmy J, Nerdy, Ezra, Hollywood HP, Arthur, Evolution Band and lots more.
“We are hoping that KFC and Aqua Mele become an Easter weekend tradition in St. Lucia,” Mendes added. “Last year was the first year, we got great reviews and a wonderful turn out… this year will be even better. This year we were able to raise more funds through generous sponsorship to be able to have a live concert as part of the event, which I think will complete the experience.”
KFC Aqua Mele is being promoted as an event family and athletes can look forward to viewing and participating. Organizers say the event would not be possible without the presenting sponsor KFC, platinum sponsor Digicel, gold sponsors Pine Hill and Piton Beer and other sponsors: Coca Cola, Bay Gardens Hotel, Campari, Ferrands Dairy, and Chairman’s Reserve. The organizers are hoping for an even greater attendance and more participation from the audience this year.