Mumbai has declared 16 no-selfie zones after several deaths linked to the trend in recent months.
Areas perceived as risky – particularly coastal areas without railings or barriers – have been declared off-limits to the public in India’s most populous city.
People venturing into the marked zones risk a 1,200 rupee fine (£12.60) – even if they do not take any photos.
The city also plans to start an awareness campaign, although people have already been seen clicking away despite the signposts.
“When you are travelling alone, and do not have anyone to take your pictures, then it’s only selfie,” said one student.
India has seen 19 of the 49 selfie-linked deaths worldwide since 2014.
But with well over a billion people and one of the world’s fastest growing smartphone markets, one psychologist said she did not expect the trend to disappear anytime soon in the country.
“You know people have this sort of feeling in adolescent age, especially that they need to get this acceptance from everyone, that I am a smart person, I am a good-looking person,” Keerti Sachdeva said.
“So for acceptance and recognition they are indulging in taking of selfies.”
Earlier this month, a student drowned after falling into a reservoir – along with a classmate who tried to save him.
Also last month, a woman fell into the sea while taking a photo herself at Mumbai’s Bandstand fort, a popular tourist attraction.
A survey was conducted in order to identify the no-selfie zones after her death.