March 2 2016, Castries St.Lucia : Digicel is calling on its customers across the region to show their support for those affected in Fiji by Cyclone Winston with the launch of its #TogetherforFiji text donation line.
On Saturday 20th February, the Fiji Islands were hit by the southern hemisphere’s worst cyclone in recorded history.
With winds of over 300 kilometres, the category five cyclone caused unprecedented destruction nationwide.
A number of people lost their lives and property as a result. Digicel has launched a text donation line which will see the funds raised by the campaign go towards helping relief and recovery efforts.
Digicel is using its social media pages to encourage customers throughout the region to come together for Fiji and show their support for their wider Pacific family with a donation. Customers across the Caribbean and Central America can instantly donate by texting the word “donate” to 5566.
Digicel Asia Pacific CEO, Michael Murphy, said; “The scale of the devastation in Fiji is significant and there is a real need for assistance and funding now to help Fijians get back on their feet as soon as possible.
“Many houses were literally flattened and families have lost everything. If all of our customers across the Pacific were able to donate a little, we could, in theory, raise a substantial amount.
One dollar doesn’t buy you much these days, but together – all of our donations can make a massive difference – large or small.”