CWC Announces Appointment of Geraldine Pitt to lead Combined CWC/Columbus business in St. Lucia‏

Following the successful merger of Cable and Wireless Communications (CWC) and Columbus International, President, Consumer Group, CWC, John Reid, today, announced the appointment of Geraldine Pitt as Country Manager for our combined buiness in St. Lucia, under the new Flow brand with immediate effect.

An accomplished senior management executive, Pitt  has more than thirteen years experience in the telecommunications industry. For the past two years, she has served in the capacity of CEO LIME Southern Cluster with responsibility for Dominica, Grenada, St. Vincent & the Grenadines as well as St. Lucia. During her tenure in the Southern Caribbean region, she has distinguished herself as an expert in the field of telecommunications with a strong passion for customer service.  She has successfully led the repositioning of LIME in these islands and is now poised to do the same  in st. Lucia as we transition from LIME to the refreshed Flow brand.

The Consumer Group President said, “We are on a journey to transform CWC into a 21st century quad play telecoms provider, delivering best in class always on connectivity, delighting our customers with service that they themselves define as excellence. Our focus will be on our customers and our people. With Geraldine Pitt  at the helm of our combined business in St. Lucia we are confident we can deliver against our stated objectives.”

Pitt, the newly appointed Country Manager said, “Our combined brand represents the essence of all that is positive about the Caribbean – the people, our passion, drive to succeed, innovation and positive vibes.  I am therefore excited about this opportunity and ready to embrace the challenge.  We are well placed to deliver a world class suite of innovative products and services for our customers”

In welcoming Geraldine into her new role, Reid also expressed his appreciation to Mr. Hayden Patrick, Acting Country Manager for Columbus St. Lucia for his invaluable contribution in managing and supporting the business through the transition.