Pollster Peter Wickham under fire

Pollster Peter Wickham under fire

For several Peter Wickham has travelled the Caribbean region making Political persuasion calls in which he claims to have scientifically predicted the elections outcomes in several countries.

What is unfortunate is that many persons are willing to promote these calls especially when it favours the political party that they support.

This year is no exception with Peter Wickham writing in the Barbados Nation Newspaper claiming that the UWP will win the elections by a 9:8 margin.

Most lamentable is the fact that the United Workers Party of Saint Lucia has hired him despite the fact that he failed the Saint Lucia Labour party in the 2006 elections.

In fact Peter Wickham has never been able to even “guess”  the right outcome of any elections in the Caribbean in his many years of parading as a scientific pollster and  political analyst.

Mr. Wickham has made these public statements over the years yet he has never disclosed or allowed any scrutiny to his research methodology data analysis and results. An ethical pollster would have disclosed his methodology, sampling method etc. and allow other professionals to scrutinize his work.

In fact the most horrific truth is that all investigations show that there is little or no evidence of persons being scientifically interviewed by Mr. Wickham in Saint Lucia despite the fact that both political parties have hired him to make statements that their party would win elections.

We must understand that these political persuasion calls or “push polls” are a campaign advocacy technique used to “push” a voter away from a particular candidate or issue and toward another – they are not a legitimate, scientific poll. Peter Wickham who is well schooled should know that a persuasion call under the guise of a poll is a particularly unethical and deceptive activity.

We Professional and ethical pollsters have been battling against “push poll” activities for years, seeking to educate consumers, political professionals, and legislators and regulators on the difference between bona fide research, and political persuasion under the guise of research – and the damage that such deceptive activities inflict on bona fide research.

The practice of “push polling” is abusive to voters, candidates, parties, and organizations.

More broadly, such effort abuses the research profession by giving recipients a mis-leading and negative view of what research is and how it works – making them much less likely to participate in future survey and opinion research studies.

In an era of ever-shrinking response rates, the research profession cannot afford such impugning by persons like Peter Wickham.

In short, “push polls” are designed solely to influence potential voters – sharing information instead of collecting it, and shaping opinion instead of analyzing it.

In short these actions are fraudulent, it is a clear violation of the code of ethics for pollsters, an assault on people’s rights to be educated and a degradation of the political process.

His actions should be condemned.

Perry Lendor
Institute of Public Policy & Social Research

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  1. Sad-But-True
    June 3, 2016 at 5:53 pm Reply

    Oh Peter Wichkam , you bloody inept fraudster. Lol.
    You are almost as ridiculous as the joker in Batman & Rubbin. But short of any brilliance in the art of persuasion. Lol
    We don’t need you hear. Rotflmao

  2. Sad-But-True
    June 3, 2016 at 5:54 pm Reply

    Here 🙂

  3. Anonymous
    June 3, 2016 at 5:54 pm Reply

    Take that Allen and Peter!!!!

  4. Sad-But-True
    June 3, 2016 at 6:08 pm Reply

    Wow, Brilliant Read.
    I soaked in every word.
    It was so evident and deceptive in what he said and did.

  5. Boujon Guiyave
    June 3, 2016 at 6:28 pm Reply

    I am sure some of you remember Alen Chastanet’s UWP secret poll which indicated UWP was ahead of SLP by so many points. I hope you all now see the culture surrounding Chastanet’s alleged object poll. I think all that is left for St Lucia to find out is how much Chastanet paid the pollster. If he is as clever as his expertise suggest, he is probably laughing all the way to the banks (yes banks) on the Island.

  6. Off with their heads!
    June 3, 2016 at 6:42 pm Reply

    Who is Perry Lendor and why is he purporting to represent the Institute of Public Policy & Social Research when he does not appear on their faculty or administrative rosters?

    More filthy politics on the eve of the elections. Now the SLP is turning away their marginal supporters, who are digusted by this type of devious crap. We’ll just stay home on Monday, after all.

    1. Sad-But-True
      June 3, 2016 at 6:44 pm Reply

      Oh shut-up!

      1. Off with their heads!
        June 3, 2016 at 7:47 pm Reply

        Can you answer the question or nah? If not, then take your own advice and drink a healthy swig of stfu.

        When you blind Labour monkeys don’t have any substantive rebuttal, you resort to hurling useless invective. Sad.

    2. Zion I
      July 1, 2017 at 9:02 am Reply

      Isn’t he an SLP operative…his words are to be considered the same as Wickam’s …..tricksters….

  7. The silly season
    June 3, 2016 at 6:46 pm Reply

    Can we respect the views of any so call “professional” these days? It’s sickening ……. you are more professional than Mr. Wickham right? We’ve had enough! No more so called professional views!! Geez, thank goodness Monday is round the corner.

  8. Observer
    June 3, 2016 at 7:34 pm Reply

    Perry, the long and short of all this is that on June 6 Wickham will not be voting and it is us the suffering people of this country that will make all of you shut all you a… once and for all.

  9. Missy
    June 3, 2016 at 7:45 pm Reply

    Perry, the poll actually took place and I participated. The interviewer was very neutral. Never discussed her political affiliation.

  10. M
    June 4, 2016 at 12:36 am Reply

    Is that the same Perry London that comments in that inebriated buffoonery on SLAP? What’s with the criticism? Who died and made you their spokesman?

  11. Anonymous
    June 4, 2016 at 9:35 am Reply

    This is setting a bad precedent in the Caribbean. Please let each island fight their own election battles.

  12. Listerine
    June 4, 2016 at 11:19 am Reply

    You forgot to tell us how many babies you kill per day

  13. marylyn
    June 4, 2016 at 7:47 pm Reply

    good job mr wickham

  14. marylyn
    June 4, 2016 at 7:52 pm Reply

    Slp stop running away from the truth.The shoe is on the other foot now so accept defeat and allow our new Prime Minister to run this country in peace for the next five years. How pathetic some of you can be. Watch the bigger picture and come to terms with the truth. Stop being concerned about who paid for polls because Wickham worked and he should be paid.Accept defeat and move on.

  15. The Commentator
    June 9, 2016 at 2:19 am Reply

    It must be a very bitter pill for Dr. Tennyson Joseph, a Che Labour, to swallow to see that his dear cousin, Bradley Felix, contributed to the demise of the SLP at the polls. Bradley, the banker, aligned himself with the winning team but Tennyson, the historian and political scientist, used an uncalibrated time machine which kept telling Tennyson that Labour will win.
    That distasteful SLP advertisement which accused Bradley of being responsible for Non-Performing Loans (NPL) at Bank of St. Lucia (BOSL) was the final nail in Lorne’s coffin. The SLP should know by now that one cannot run and win an Election on mwepi and mauvais lang alone.
    Tennyson is a bright boy but he should not allow his loyalty and love of Labour to cloud his great superior intellect and judgment. IN THE INTERIM TENNYSON SHOULD GET A NEW TIME MACHINE AS HIS UNCALIBRATED TIME MACHINE IS BROKEN BEYOND REPAIR. GO BACK TO THE FUTURE TENNYSON.

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