Castries, St. Lucia, June 13, 2016 – CIBC FirstCaribbean recently launched its new user-friendly mobile banking app for smartphones which is yet another innovation by the regional bank to provide customers with banking solutions that fit their lives.
“The new Mobile App joins a series of innovations introduced to help the bank’s customers determine the banking experience they want – in essence control over how and when they bank is entirely in the hands of the client,” said Trevor Torzsas, Managing Director of Customer Relationship Management and Strategy.
Country Head, Ladesa James-Williams said the app “was something our customers have been asking for and the initial feedback since its launch has been excellent. We are giving our customers here in St. Lucia additional options when banking with us.”
Mr. Torzsas said the new app “proves that CIBC FirstCaribbean is the bank that fits seamlessly into our clients’ lives. All the enhancements that we have put in place over the past two or three years are part of our promise to deliver innovative products and services that truly meet our clients’ individual needs.”
“Banking that fits your life – that is what we are ultimately aiming to provide to all our customers and our products were the obvious place to start and our Mobile Banking App is just one of those innovations,” the bank executive noted.
He added that the bank “already offers one of the best internet banking services in this region; and this combined with the new Mobile App and the improvements we are making to our ABM fleet means that our clients need never set foot in a banking hall, unless they’ve come to apply for a loan…and even that is now possible online!”
Much like its internet banking, the new app, accessed via Android, Apple, Blackberry and Windows devices, affords users the convenience of checking their account balances, transferring funds, paying bills and locating branches and Instant Tellers™, all from their mobile device.
He said the app was a “significant step in our being able to add value for our customers who can now do their banking from the palm of their hand. Today’s individual increasingly has a lifestyle that is fast-paced that affords them little time to spend in a queue in the banking hall. Our Mobile Banking App will forever change the way they interact with the bank. Combine this with our online application process and paperless statement delivery and you have a best in class digital banking service for the tech-savvy who are always on the go.”
Mr. Torzsas noted that the bank which has almost 250 years of combined experience in the region will continue to invest in a strong line up of services such as its recently launched chip and pin technology for its merchant clients to ensure the highest standards of security.
It will also be moving to the same secure chip and pin technology later this year for all its credit card clients in order to give an even greater degree of protection against any attempts at compromising accounts.
He said the bank will also continue to invest in building a foundation to service its retail, wealth, business banking and large corporate clients by continuing to build close relationships with them as “we drive a client centric approach to everything we do”.
Mr. Torzsas said the bank was also deeply committed to the communities in which they operated and engaged in a number of community outreach initiatives, youth and education, health and wellness and community relations, at the local and regional level which are funded through the bank’s charitable arm – the FirstCaribbean International Bank Comtrust Foundation Ltd.
One of the major regional health initiatives is the annual Walk For the Cure cancer fundraiser and awareness walk which takes place in October across the bank’s regional footprint.
Patterned after the bank’s parent company CIBC’s annual Run For the Cure, the regional event now in its fifth year has so far raised over USD$800 000 and has set a target of USD$1 million this year.
“The walk attracted over 20 000 walkers region-wide last year and the numbers are expected to be considerably higher this year as well as the money raised as the individual fundraising committees in each of our territories and hard at work to ensure we meet and surpass our $1 million target this year,” Mr. Torzsas said.