CASTRIES, Friday, June 17, 2016 – The 2016 Carnival season is heating up and Piton Beer, the official brew of choice for this exciting time, has announced a new partnership that’s sure to add more hype to the festivities.
As a proud Gold Sponsor of Saint Lucia Carnival for several years, Piton Beer, often enjoyed in a fun-filled Carnival atmosphere, has now partnered with Deeper Than Soca’s artiste – Sedale, its first-ever Celebrity Brand Ambassador.
The partnership is a natural one because of what both Piton Beer and Sedale represent – Saint Lucian quality at its best when it comes to taste and music.
Sedale has proven himself to be a formidable artiste, with a deeply-rooted love for not just his music but for his country – Saint Lucia. Known for memorable tunes such as “Pandemonium”, a collaboration with Wildfire that earned them the title of “People’s Monarch” and the still popular “Neighbour”, Sedale embodies the essence of Soca and has brought his unique touch to Saint Lucian music. For 2016 Sedale has already been teasing fans and heating up the airwaves with the songs “Feeling it”, “MVP-Most Valuable Partier” and “Land I love”. Sedale is truly a passionate artiste and his resounding lyrics, unique vocal ability and innovative style are just a few reasons Piton has singled him out to represent the Brand.
“Piton Beer and Sedale are ready to make Carnival 2016 one of the most spectacular seasons yet,” said Piton Brand Manager Sylvester Henry. “We are proud to announce this partnership and we are confident that as our first selected brand ambassador, Sedale will represent our brand well. We are a locally manufactured award-winning beer that embodies and celebrates our Saint Lucian heritage. Sedale is known for spreading Saint Lucian music regionally and internationally and as Deeper Than Soca continues to grow their brand, we are happy to be along for the journey. It is clear that this is a ‘Most Valuable Partnership’ (MVP) for Saint Lucia, Deeper Than Soca and Piton Beer” Mr. Henry concluded.
Both Deeper than Soca and Piton Beer have promised that there are some exciting plans, including unique promotions and ‘Most Valuable Parties’, that will benefit Piton loyalists. They invite Saint Lucians to stay tuned for what’s to come as they join in the revelry, fun, and excitement of Carnival 2016. For more updates, like us on Facebook https://www.facebook.com/pitonbeerslu/