Saint Lucia’s popularity increases

PRESS RELEASE :- Saint Lucia has nabbed the #9 spot for “Best Island in the Caribbean” in this year’s Travel and Leisure World’s Best Awards.

The island’s growing international appeal with adventure seekers, honeymooners, nature lovers, foodies and festival aficionados, has been attributed not only to the unspoiled natural beauty of the island, its affordability, and the range of activities that it offers, but also to the Saint Lucia Tourist Board’s robust marketing campaigns and targeted promotional activities.

Besides this latest ranking, earlier in July, Saint Lucia earned the second place spot in US News and World Report as one of the “Best Places to Visit in the Caribbean” for 2016. In June, the island was voted third by Brides Magazine as the “Most Romantic Destination for Honeymoon Travelers.” In February, Travel and Leisure named Saint Lucia (specifically the view of the iconic Pitons from Viceroy Sugar Beach) as one of the most arresting natural sights in the Caribbean, and the most romantic backdrop to pop the question or for honeymooners; while American Express named Saint Lucia one of seven top trending destinations for 2016.

In 2015, world Travel Awards crowned Saint Lucia the “Caribbean’s Leading Honeymoon Destination”—a title which it has won consecutively since 2011 (with the exception of 2013); while Conde Nast Traveler’s 2015 Readers’ Choice Awards named Saint Lucia the “Best Honeymoon Island in the World.”

In addition to the action-packed Atlantic Rally for Cruisers, the Saint Lucia Jazz and Arts Festival, Lucian Carnival, Mercury Beach and Tri Saint Lucia, Saint Lucia also hosts Jounen Kwéyòl (October) and Chocolate Heritage Month (August). An experiment carried out by the University of Leeds showed that Saint Lucian chocolate had the highest health benefits out of 10 other test samples, with over 1000mg of flavonols per 100g of chocolate. Saint Lucia is classified by the World Cocoa Organization as one of just eight countries in the world growing exclusively the highest quality “fine flavor cocoa.”