Pinehill fun walk adds new elements

Pinehill fun walk adds new elements

PRESS RELEASE:-After sixteen years of being the crème de la crème of organized walks in Saint Lucia, the Pinehill Fun Walk continues to redefine its role beyond just a mere fun and social activity. And, after years of striving to make the walk a catalyst towards Saint Lucians engaging in more long term heathier lifestyles, organizers of the walk have added a charity component this year. As such, a contribution from the walk will go towards the Saint Lucian chapter of “The World Pediatric Project.”

The announcement was made Thursday July 21 as Pinehill Dairy, producers of Pinehill Juices and milk in collaboration with Peter & Company Distribution, launched the 2016 Pinehill Fun Walk at Sandals Regency.

Speaking at the launch, Pinehill brand manager Krystal Francois stated that not only was the walk marking its 17th year this year but that Pinehill Dairy was also marking a milestone as well of 50 years. She went on to disclose that this year’s walk will be held on Sunday  August 21, 2016 with a theme “Be part of the movement.”

“This year the walk will be bursting with colour as the concept derives the many flavours of Pinehill Juices to choose from. As such, Mr. Walker the event’s mascot will appear in the various colours of pink, purple, green, red, yellow and orange,” Francois says.

“Pinehill Fun Walk started in 1999 with a few hundred walkers and the walk has grown steadily with more than 6000 participants recorded in 2015, making it the largest participatory sporting event on the island,” she went on to point out.


Greg Mathurin Senior Sales and Marketing Manager at PCD drew the parallel between the largest distribution company on the island (PCD) organizing the biggest participatory event on island. “We take great pride in organizing this fun walk which is an event fitting the stature of the PCD team and one that has become part of the culture of the Saint Lucian landscape immediately after carnival,” Mathurin says.

In her brief remarks Rebecca Louise of the World Pediatric Project expressed sincere thanks to PCD for making her organization a partner in this year’s Pinehill funwalk. “The World Pediatric Project has been around for a while comprising a large group of experienced medical doctors assisting critically ill children in need of life changing  surgeries most of which are done in the United States,” she explained.

The Ministry of Health and Wellness, which has been on board with the Pinehill Funwalk for the past five years, is partnering with the event again this year. The Ministry will again be hosting a health fair at the culmination of the walk, offering free health screening, education on diet, dental exams, HIV testing among other health aspects.

Before introducing the sponsors, Dexter Percil PCD Senior Sales & Marketing Manager, spoke of the ability of the event to continue attracting new sponsors and partners, a testimony of its success and appeal.  Among the new sponsors  – Scotia Bank and Blue Waters.

Corporate sponsor Digicel’s Louise Victor stated that her company has been on board since 2012 and is elated to be a part of the Pinehill Funwalk again this year. “We are also happy about the charitable component and we believe it is a step in the right direction given the rate at which childhood diabetes is increasing,” Victor says.

Another corporate sponsor Radio Caribbean International, which has been with the walk from inception also endorsed this year’s event and paid tribute to the hard working brand managers over the years.

Other sponsors are Grace (Platinum Sponsors), Farmers Choice, Seven Seas, Choice TV (Gold) Winners TV, Tours n Travel, Exel Signs, Landmark Events, Colgate, Kotex, M&C Drugstore and Diquez (Silver).

The 2016 Pinehill Funwalk will round up participants from 6 am on Sunday August 21, near the Saab playing field at Vigie where walkers will be encouraged to take part in a warm up exercise. The walk will then commence at 6:30 am and traverse from Vigie up the John Compton Highway to Gros Islet turning off into Pigeon Island, where the walk will end at the Pigeon island National Landmark. There, participants will be offered a light breakfast and will engage in various cool down and fun activities ahead of the prize giving ceremony.

“We encourage participants to walk with their friends, families, co-workers and especially their children, as fitness is indeed for all ages. Healthy and active lifestyle formations may develop easier when we encourage proper nutrition and fitness activity from an early age,” Krystal  Francois says, urging Saint Lucians to turn out again in large numbers for this year’s Pinehill Funwalk.

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