CFL Stores rebrand to Massy Stores (SLU) Ltd.

PRESS RELEASE:-Castries, Saint Lucia (August 4, 2016): Massy Stores is the new name for the company formerly known as Consolidated Foods Ltd (CFL) and its 11 stores – Super J IGA, Mega J and gl foodmarket.

The new corporate image and identity, was officially unveiled on Thursday, August 4, 2016, at a ceremony which coincided with the opening of the company’s remodeled La Tourney Store in Vieux Fort.

The ribbon cutting was attended by Prime Minister, Honourable Allen Chastanet, Parliamentary Representative Honourable Kenny D. Anthony and other specially invited guests.


Including the St. Lucia-based stores, there are currently 46 Massy Stores retail locations across the region, namely Trinidad and Tobago, Barbados, St. Vincent and most recently, Guyana.

Speaking at the ceremony, Managing Director for Massy Stores (SLU) Ltd, Martin Dorville said the rebranding will result in several new opportunities. “We can expect new partnerships with local and overseas suppliers.

The already excellent retail experience for our customers will be enhanced further through new services and integrated offerings at their favourite Massy Store. Our staff will have more opportunities for professional development, growth and mobility within the group,” he explained.

A major new development in the rebranding is the introduction of the Massy Card in St. Lucia. The new Massy Card will replace the Mega J, Super J and gl foodmarket loyalty cards. Customers will only need one card to earn points and other rewards as they shop at Massy Stores and Massy Card Partners.

Massy Card

The Massy Card is free and many of the great loyalty card features and benefits remain, such as earning points on every transaction; using points to purchase groceries at your “Home Store”; or redeeming points for Massy gift vouchers to purchase goods and services at the many participating partners. With the new

Massy Card customers will be able to keep up-to-date with their Massy Points balance and receive alerts on exclusive offers directly to their phone with the Massy Card Mobile App.

Massy Stores Supermarket at Rodney Heights, which had been closed for remodeling, reopens to the public on Friday, August 5.

Thomas Pantin, Senior Vice President & Executive Chairman of the Group’s Retail Line of Business was on island for the activity and highlighted the Group’s commitment to enhancing its retail operations in St. Lucia and the region. He noted that since assuming majority ownership in CFL nearly EC$11 million has been invested in modernization of four (4) stores – La Clery, New Dock, La Tourney and Rodney Heights. The intention is to modernize all stores in St. Lucia by 2018.

New Massy Stores formats: Massy Stores Gourmet and Massy Stores Mega

The re-branded St. Lucia stores now introduce two new formats to the largest Caribbean retail chain. Massy Stores Gourmet, in Rodney Bay, offers a select range of health, gourmet, organic and artisan products and the store also offers a yacht restocking service for vessels berthed in the Rodney Bay Marina. Massy Stores Mega, located in the north of the island, is a 50,000 square foot club store format outlet which offers value items to customers on bulk grocery, office supplies, home improvement products and more. Massy Stores Mega also offers a number of value-added services including a pharmacy, Bank of St. Lucia kiosk, specialty bakery, eye care centre, ATM services as well as ACE Hardware products and ACE colour matching centre.

About the Massy Group:

Massy Group, for which Massy Holdings Ltd. is the parent company, is a diversified regional conglomerate which operates in six Caribbean countries, as well as Costa Rica, Colombia and USA. In January 2014, the Group acquired majority share ownership in CFL and later that year began an extensive exercise of rebranding all of its businesses and subsidiaries under one common, corporate identity – Massy.

The new Massy Stores identity was part of the Group-wide strategic plan to create a new operating structure to capture synergies and optimise growth across the Massy (formerly Neal & Massy) businesses, which include distribution, consumer finance and insurance. The strategy called for subsidiaries, such as Massy Stores, to become more interdependent, providing customers with improved options, better service and greater cost efficiencies.

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