OECS hosts Tourism Market Intelligence workshop

Key decision-makers in Tourism and Statistics in the region will gather in Saint Lucia this week for a one-day Workshop on Tourism Market Intelligence.

The Workshop will be held at the Bay Gardens Hotel on Friday March 10th 2016 from 9:00 a.m. It will facilitate dialogue on the harmonization of Tourism Market Intelligence. Participants at the Workshop will provide feedback on proposed solutions for a harmonised regional TMI approach that is useful and relevant to the needs of OECS Member States propose the harmonised regional TMI approach to be established in the OECS region. In their deliberations, participants will also determine the ICT infrastructure needed, and the level of readiness of Member States to support the TMI solution, as well as strategies to be considered to address action plans and readiness levels. The TMI Workshop will underscore the importance of harmonising the methodology for gathering of tourism statistics in the OECS region.

In 2015, the OECS Commission, with support from the World Bank, conceptualized a project to develop a harmonised framework for collecting and reporting tourism market intelligence data in the OECS. This framework will allow participating Member States to collect, organise, report and use the statistical data necessary for tourism market intelligence. The ultimate goal is to enhance the quality of decision-making in the vital Tourism Sector in the OECS.

The main objective of the Project is the Development of a Harmonised Regional Approach for Tourism Market Intelligence (TMI) Work in the OECS. The TMI System will provide tourism stakeholders with accurate, timely and reliable intelligence to enhance the decision making processes. The TMI Workshop will be attended by representatives of the OECS Commission, Heads of Tourist Boards and Statistics Departments in the OECS, Hotel and Tourism Associations across OECS Member States, the Caribbean Tourism Organisation (CTO), the Eastern Caribbean Central Bank (ECCB), and the World Bank Group.

An important element of the Workshop will be a Review of a Survey conducted across OECS Member States on the appropriateness of the proposed Tourism Market Intelligence (TMI) options, including desirability for their destination, and considerations for the development of the TMI System.

The one-day TMI Workshop is being hosted by the OECS Commission and funded by the World Bank Group. Dr. Lorraine Nicholas, OECS Tourism Specialist will Chair the workshop’s proceedings. The opening ceremony will be addressed by Executive Director of the St. Lucia Tourist Board – Agnes Francis, and a representative of the OECS Commission. Project Coordinator Dr. Jennifer Edwards will give an overview of the OECS TMI Project. Presenters at the Workshop will include SLHTA President – Sanovnik Destang, Economic Statistician at ECCB – Andrea Seaton-Richards, and Acting Director of Research at the CTO – Ryan Skeete. The Workshop Facilitator will be International TMI Consultant – Kevin Millington, Director of Acorn Tourism Consulting Ltd.

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