New tourism entity expected in April

The Tourism Authority will have a digital marketing division and spend less on Saint Lucia Jazz.

A draft bill for the Tourism Authority has been prepared and is being reviewed for submission to the Cabinet of Ministers and the House of Parliament.

Agnes Francis, Executive Chairperson of the Saint Lucia Tourist Board (SLTB), said she projects that by April, the legislation will be in place to allow the new entity to move forward.

“We have a draft bill that we are finalizing with the Ministry of Tourism. It is expected to be presented to Cabinet next week, and taken through Parliament before the end of March, so that we have legislation in place by April. The intention is that as soon as the legislation is passed, the jobs can be advertised, and we’re hoping during the month of April to start advertising the vacancies and start the recruitment process.”

Tourism officials say the Tourism Authority will not function as the Saint Lucia Tourist Board does. Some of the differences include a digital marketing division; a reduction in the budget for the Saint Lucia Jazz Festival; and the establishment of a call centre to inform and facilitate sales and bookings.

Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting, Hon. Dominic Fedee, said the Tourism Authority serves as a much-needed strategic move in the island’s economic template.

“In the last financial year of the SLTB, we had a situation where out of $34 million, we were spending $9 million on administration; $14 million on the Jazz Festival; and $3 million on airline support. That’s a total of $26 million. Now, for an organisation whose primary function is to market the destination, we were spending somewhere in the region of $8 million out of a budget of $34 million. So it really didn’t make any sense. It wasn’t practical and the return on our investment clearly shows. I am not surprised that we had a very lean year in 2016 because we were making all the wrong decisions.”

Minister Fedee said the Tourism Authority will be charged with marketing Saint Lucia as “a destination with a soul.”


  1. 666
    March 13, 2017 at 9:26 am

    Sounds authoritarian!

    1. Anonymous
      March 13, 2017 at 9:53 am

      What’s authoritarian about that?

      1. 666
        March 13, 2017 at 11:46 am

        Power hungry?

      2. Anonymous
        March 13, 2017 at 1:41 pm

        What is power hungry about that. Some one being raped. Maybe sex hungry. Not power hungry

      3. Anonymous
        March 13, 2017 at 1:43 pm

        Under the wrong headline. Thought I was still reading a previous headline. My bad

  2. Anonymous
    March 13, 2017 at 10:09 am

    We just have to see if this approach works out

  3. deleted
    March 13, 2017 at 10:30 am

    What’s in a name? If the Government wants the Tourism entity to perform a particular set of tasks, all the Government has to do is to rewrite the mandate of the entity and , if necessary, create the necessary legislative framework to facilitate the functions of the entity. But to change the name, drop staff, rehire staff, etc, seem completely unnecessary to me. You don’t HAVE to create an Authority in order to do marketing online, to establish a call centre, and so on and so forth. Once again, we are seeing the manifestation of some grand ideas with very little to show for these developments. Somebody will stick in that. Tanto, tanto.

    1. 666
      March 13, 2017 at 11:44 am

      You ‘gots’ it!

  4. Sharon Terrell
    March 13, 2017 at 11:24 am

    If you not progressive,you best believe i will fire you no mercy.And alot of these incompetent dumbbells most of them are Kenny Anthony left overs and germs,you’ll must go.Playing politics,SLP political hacks bend to destroy everything and anything the current party wants to explore.St.lucia is a hot fucking mess.Yes Dominic Fedee,dismantle the power hungry coons mess.Its time to Break eggs.

    1. Lynn
      March 13, 2017 at 12:29 pm


    2. 666
      March 13, 2017 at 1:43 pm

      Lol…how did you comment get through with that big word?

    3. Smiley305
      March 13, 2017 at 4:03 pm

      Can we be polite on here? That’s the problem with this country…we don’t have to use profanity to get a point across. Grow up people!!

  5. Anonymous
    March 13, 2017 at 2:20 pm

    Go to hell with all them slavery tourist jobs why is tourism so big but 95 percent. Of the people are poor its only the rich capitalist like chastanet and the destany family that benefit fton tourism not the local man that work for less than 300 dollars a fortnight with 3 points service charge them jobs cant even get u house car and land 95 percnt of the people in st lucia are dirt poor most hotel workers in st lucia do not even have a pit toilet to poop to to hell with them yes sir yes mum tourist jobs and educate the people to be self sufficient

  6. Anonymous
    March 13, 2017 at 4:39 pm

    Guess the editor missed the opportunity to delete the expression. But don’t hurt your head, this is all part of the selectivity of the process.

  7. Anonymous
    March 13, 2017 at 5:25 pm

    Sharon, since when did the staff of the Tourist Board become incompetent? You mean to tell me that all the time the staff were promoting the island, all the time the tourism figures looked good, the staff were incompetent? Well here is a chance for more professional appointees to showcase their talent. Since we are not running away to reside overseas, we will be here to see what is going on and even, perhaps, to help pick up the pieces.

  8. Anonymous
    March 13, 2017 at 10:25 pm

    I hope there will be clear lines of demarcation between the Ministry of Tourism and the newly formed Tourism Authority. Otherwise, they may get in the way of each other, and perhaps even find themselves at loggerheads over operational matters. We have to avoid conflicts between the two entities, especially as both will, essentially, be authorities over Tourism.

St Lucian arrested with cocaine in JamaicaRead
+ +