Artificial Intellegence Training and Call Center for Vieux Fort

Press Release:-The community of Vieux Fort will soon benefit from an Artificial Intelligence (AI) Training and Call Center set to fully open in Saint Lucia in the last quarter of this year.

The initiative is expected to generate almost 100 jobs at its initial launch set for August.

Co-founder of OJO Labs, Mr. David Rubin, made a presentation to the Cabinet of Ministers and Invest Saint Lucia on Tuesday March 14th 2017 where he explained the idea of having “a touch of the Silicon Valley in the Caribbean.”

The new initiative is set to revolutionize the real estate industry in the United States for which the Saint Lucia operation will provide support in ensuring that the AI system is effective.

Speaking with members of the Media following the presentation Mr. Rubin explained that OJO Labs was looking forward to working with the Government of Saint Lucia on the exciting project set for Vieux Fort. The Government, Invest Saint Lucia and OJO Labs have been working on this initiative over the last few months to bring it to fruition.

“We have some experience in my pervious company employing Saint Lucians on the north side of the island,” explained Mr. Rubin. “We employed 150 Saint Lucians in mostly call center operations and one of things that really struck us with Saint Lucians was how good they were with computers and how good they were multi-tasking. It turns out that the latest company we have started, OJO Labs, is really on the forefront of what we call Artificial Intelligence.”

Mr. Rubin gave an overview of what the company does, stating: “We are building the first automated intelligence assistant for the real estate industry. The initial industry is real estate but it actually has applications across different industries. So it’s basically technology and neural networks that can respond to consumers’ questions and inquiries and do that mostly automatically.”

Mr. Rubin stated that part of the process is AI Trainers which is where Saint Lucia comes in.

“We need to employ artificial intelligence trainers and so these AI trainers will actually be tagging communications from consumers and teaching the machine what the intent of those consumers are. Based on what we saw in our experience in employing Saint Lucians previously is we think they would be excellent at this job. We are going to combine that job with some opportunities on the call center side and think that we will be able to employ quite a few people down south and are quite excited about that.”

Minister in the Office of the Prime Minister with responsibility for Commerce, Industry, Investment, Enterprise Development and Consumer Affairs Honourable Bradly Felix spoke about the quality of the investment coming to the island.

“What really struck me was the talent that David identified in the people of Saint Lucia as it related to their ability to adapt and work very skillfully on computer applications,” noted Minister Felix, while also thanking the investor for his confidence in Saint Lucia.

OJO Labs stated its commitment to providing world class training to Saint Lucian employees in leading edge technology domains and will also endeavor to create a center with the look and feel of a Silicon Valley technology office. This, the company hopes, will showcase Saint Lucia and help to grow the local AI training and call center industries.


    March 14, 2017 at 5:12 pm

    Re: Al Training.
    The word Artificial say’s a lot to me
    I think Rubing thinks Saint Lucians are STUPID OR NAIVE
    That kool Aid taste very bad for my TASTE.. Be very careful of the words from people’s mouths..

    1. Anonymous
      March 14, 2017 at 6:56 pm

      Since you’re using the Internet, did you even search what artificial intelligence center is?

      1. Kyle Lyles
        March 14, 2017 at 9:51 pm

        He has fake intelligence…

    2. John
      March 15, 2017 at 9:21 am

      This is such foolish feedback. You have absolutely nothing to complain about so simply identify random words and try to draw some conclusion. You sir or madam are void of all forms of intelligence and YOU are t he one who is stupid and Naive

      1. Anonymous
        March 15, 2017 at 12:05 pm

        Too bad you can’t understand what you read.. Mush brai

  2. Think Tank
    March 14, 2017 at 9:53 pm

    We have the pros what about the cons.
    Wages, hours of work, working conditions etc etc

  3. 666
    March 14, 2017 at 10:15 pm

    Artificial Intelligence is what we need in Saint Lucia…politicians’ intelligence is obviously not working at all, pretty sub-par and there’s proof everywhere.

  4. Anonymous
    March 19, 2017 at 10:44 am

    While the AI training and call center endeavor sounds good, the article obviously was too vague in it’s use of the phrase “AI training” which raises concerns and ambiguity. Who or what will be the target of the AI training?

    What exactly is AI training?
    The problem here lies with word usage and/or clarity (scope and information). To understand how AI training is used with call center staff and why, copy and paste this link in your Internet browser <>.

    Who is the target of the AI Training?
    The staff will be used to train the Neural Networks (AI or simply bots) which will be learning to handle most customer facing queries without the staff help at a set date down the road. This has the negative impact of adding employees at the beginning of a campaign and dismissing them at the end whether it be single or multi-campaign (operations).

    Why build in St.Lucia?
    This is an offshore operation and like many offshore operations, St.Lucia will be chosen for it’s economic advantages (i.e., lower operating costs/higher profit margins outside the United States (sources of revenue). The success or failure of this endeavor will lume largely on the tax regime Trump uses which for now is still unclear to many as the U.S President embraces protectionism while at the same time has made offers to extend tax breaks for corporate America.

    How can St.Lucia benefit from this endeavor?
    Negotiate on your weaknesses! Create a fund representing foreign investment portfolios and cut deals along mutual areas of alignment. This project investor can also be beneficial in helping to develop the IT infrastructure that St. Lucia is so lacking. The project investor’s business is aligned with many areas in the Intelligence/data mining space vital to St. Lucians.

  5. Anonymous
    March 19, 2017 at 10:48 am

    Copy and paste this link in your browser:

  6. Anonymous
    March 19, 2017 at 10:53 am

    Kyle, be nice! But I do understand the frustration of dealing with people who can only see red and yellow. Responding in kind never helps however..

  7. KD
    March 19, 2017 at 10:57 am

    I would not hold my hopes too high for the forward looking promises of future expansion and performance instead make good on the ROI as future gains aren’t guaranteed

  8. KD
    March 19, 2017 at 11:05 am

    Since the commenting platform striped away my link posted at 10:44, I had to strip away the URL protocol tags (Http:// and www.) and repost below. Apologize for any misunderstanding.

  9. sharonterrell
    March 19, 2017 at 11:44 am

    When i hear the word A I ..i think either we expecting a visit from the Matrix,or Resident Evil,give me more.

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