“Brand Saint Lucia” to promote tourism

“Brand Saint Lucia” to promote tourism

The new board will develop a more coordinated marketing approach.

Prime Minister Hon. Allen Chastanet has disclosed the intention of government to establish a new board called “Brand Saint Lucia.”

The Prime Minister made the disclosure at the opening of Specialty Caribbean Expo 2017 last Thursday. The expo provided the platform for over 100 exhibitors from the OECS to showcase their goods and services.

The “Brand Saint Lucia” board will comprise representatives from all the entities involved in promoting Saint Lucia, such as the Citizenship by Investment Program, the Saint Lucia Manufacturers’ Association, the Saint Lucia Trade Export Promotion Agency (TEPA), and the Saint Lucia Tourism Authority, working together to piggyback on each other’s initiatives.

The intention, Prime Minister Chastanet said, is to develop a more harmonized and coordinated approach to branding and marketing the island, and “to create greater synergy.”

The Prime Minister called on entrepreneurs to be innovative by creating new products, and stressed that branding is an important component of that innovation thrust. The Government of Saint Lucia, he added, stands ready to assist local manufacturers by opening up as many markets as possible where they can trade their goods and services.

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14 Comments

  1. Anonymous
    March 16, 2017 at 9:18 am Reply

    Thats all that PM can think of.. tourism tourism tourism. Do you have proper health care facilities for the people who placed their confidence in you to make things better and those you want to attract to our shores. Get a grip be craetive. Make a difference

    1. Anonymous
      March 16, 2017 at 9:59 am Reply

      Ok then. SMH

    2. Anonymous
      March 16, 2017 at 10:45 am Reply

      BOOMLA SHAK MAKALA NENOONI SHOMPOOL DESKALON BWELL JEN SUN SHAKALENT AKAKOO JEH MEKSALOO NI POLTNI CRANOO BAKELRT VEWVENT BERESEA BORLANOO CACKLWE VENZOO COMPREPOONAN SINA JACKELBAH

      1. 666
        March 16, 2017 at 10:51 am Reply

        You’ve got the wrong audience!

  2. Anonymous
    March 16, 2017 at 11:08 am Reply

    Where are the representatives of the Arts in this board. Why is it that the Arts don’t seem important in marketing our country…..sigh!!!!

  3. Interested.
    March 16, 2017 at 11:13 am Reply

    How about speaking to the real people, the local vendors, guest house owners, people on the street and realise that tourists come to this island to experience local culture and that is what we should be marketing. Not the plastic, clinical approach that this government seems to prefer.

  4. say it like it is.
    March 16, 2017 at 11:49 am Reply

    Well thats genius thinking pulling countries to import from st.lucia and market in st.lucia plus it would increase manufacturers to st.lucia well done. Hon. allen chastnet thats just what st.lucia needs international trade thats where the money is

  5. brand st.lucia
    March 16, 2017 at 11:49 am Reply

    Well thats genius thinking pulling countries to import from st.lucia and market in st.lucia plus it would increase manufacturers to st.lucia well done. Hon. allen chastnet thats just what st.lucia needs international trade thats where the money is

  6. 666
    March 16, 2017 at 11:51 am Reply

    Does a pig turn into a sheep, if you put lipstick on it? Window dressing doesn’t change a darn thing, and find some similarities between Trump and Allen…they’re all about fanfare.

    1. 666
      March 16, 2017 at 11:53 am Reply

      *I

  7. Anonymous
    March 16, 2017 at 2:37 pm Reply

    Ironic that kitesurfing is chosen for the image to news of this venture… when the proposed causeway to maria island as part of DSH phase 2 would destroy one of the top kitesurfing locations in the Eastern Caribbean… Before launching a Brand St Lucia campaign how about the Government have a real and truly transparent conversation with the people of this island about what our island needs to be to serve the people best? Mega Chinese developments and outdated captive dolphin attractions are NOT enhancing the islands brand, they are destroying it….

  8. Anonymous
    March 16, 2017 at 8:25 pm Reply

    Lucian’s wake up its a changing world be open minded and stop listening to men who has all they big salary what about our 1000s of students graduatrants they will need jobs jobs jobs not all those who are protesting, Lucian’s its a changing world out there we don’t want to be left out as a third world country,

  9. Anna
    April 20, 2017 at 2:24 pm Reply

    Good step taken by PM that would increase trade.

  10. Ralph
    May 5, 2017 at 3:48 pm Reply

    I am in total support of it.

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