The new board will develop a more coordinated marketing approach.
Prime Minister Hon. Allen Chastanet has disclosed the intention of government to establish a new board called “Brand Saint Lucia.”
The Prime Minister made the disclosure at the opening of Specialty Caribbean Expo 2017 last Thursday. The expo provided the platform for over 100 exhibitors from the OECS to showcase their goods and services.
The “Brand Saint Lucia” board will comprise representatives from all the entities involved in promoting Saint Lucia, such as the Citizenship by Investment Program, the Saint Lucia Manufacturers’ Association, the Saint Lucia Trade Export Promotion Agency (TEPA), and the Saint Lucia Tourism Authority, working together to piggyback on each other’s initiatives.
The intention, Prime Minister Chastanet said, is to develop a more harmonized and coordinated approach to branding and marketing the island, and “to create greater synergy.”
The Prime Minister called on entrepreneurs to be innovative by creating new products, and stressed that branding is an important component of that innovation thrust. The Government of Saint Lucia, he added, stands ready to assist local manufacturers by opening up as many markets as possible where they can trade their goods and services.