Tourism Minister says island has more to offer than just sun, sea and sand

Tourism Minister says island has more to offer than just sun, sea and sand

Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting, Hon. Dominic Fedee, said because stiff market competition is pushing destinations into creative ways of branding and marketing, his vision for Saint Lucia is to offer more to visitors than just sun, sea and sand.

At a recently held press conference, Minister Fedee announced a new statutory body that will better leverage community and village assets. He said 2017 will be a revolutionary year for the island’s main industry as his office spurs more local participation in the tourism product.

“[This will] get our small hotels and apartments—get Saint Lucians to turn their extra accommodations into tourism type accommodations. In addition, a lot of our cultural and archaeological assets will better refine, develop, and promote [communities] as valuable tourism assets, so that Saint Lucia becomes a destination of more soul.”

Minister Fedee said while the effort will take an entire shift in the country’s perception of tourism, the only way to remain competitive in the tourism arena is to change the way Saint Lucians see themselves as part of the product.

“It’s very important that we mobilize the entire community and send a very strong statement to our people that there is a place and there is a role in this industry for them,” he said. “I think that one of the weaknesses of the industry has been the tremendous leakage that would ultimately come about because of its mere structure. It’s dominated by foreign investments and that’s one of the weaknesses of the industry. So we’ve got to solidify it now and utilize all of the options for revenue generation and economic development in our country so that when we talk about tourism we don’t just look at a broad figure where we say that tourism contributes to economic growth, but rather economic development.”

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11 Comments

  1. Anonymous
    March 16, 2017 at 11:09 am Reply

    Get lost!!! See after the locals first then you can think about attracting foreingers. The are people hungry and broke. While you attracting visitors the locals looking for ways and means to rob them to eat. Focus on the state of the economy then, when you are satisfied invite people over.

  2. Luciano
    March 16, 2017 at 11:15 am Reply

    Well said!!!!!

  3. Anonymous
    March 16, 2017 at 11:21 am Reply

    Yes see after the locals first. However if the locals are broke, how can the broke look after the broke? Are the locals capable of investing significantly to create Jobs to look after the broke? Is Luciano capable of creating investment to help the broke?

  4. 798798798
    March 16, 2017 at 11:29 am Reply

    Did I misread this article or what?!
    I really thought the Minister for Tourism said, “[…] 2017 will be a revolutionary year for the island’s main industry as his office spurs more LOCAL PARTICIPATION in the tourism product.”
    Isn’t it about attracting foreigners by building up our local tourism industry.
    I’ll ask the question, how do you build up the local industry?
    No matter what you do or how good the economy is, some people will resort to crime rather than an honest/hard days work.

  5. 666
    March 16, 2017 at 11:46 am Reply

    What does this import know about Saint Lucia?

  6. Star
    March 18, 2017 at 8:55 pm Reply

    O h wow , didn’t take a cave man to figure that out.Since urll are on the road to stupid.You should change the flag and its meaning. (Expression deleted)

  7. Anonymous
    March 18, 2017 at 9:05 pm Reply

    Get lost!!! Fedee. Do u even know St Lucia?

  8. Anonymous
    March 19, 2017 at 6:18 pm Reply

    Be aware fedee animals and people never learn to share the same environment. Put people in a locality inhabited by animals the animals at best will vacate. At worst they will die out because humans always alter their environment. That don’t always suit other residents. This man don’t care about our heritage. He made it quite clear through his remark about kweole.

  9. Amie dodo
    March 20, 2017 at 7:40 am Reply

    O please but investors must invest first so locals can take care of our self ,and labour supporters face it you are out of power ,sit back and let team u w p work,let the workers work

  10. Calvin
    March 20, 2017 at 10:18 am Reply

    My fellow St. Lucians, Minister Fedee is clearly a scary, scary person.

    Based on his comments, some might say that he is so obviously out of his depth and not have an understanding in the requirements and expectations of him in his Ministerial portfolio.

    I don’t know about you, but I was shocked to read his assorted quotations. very socked. And oh so disappointed. What a disaster.

    Let’s look at just a couple of his quotations:

    (1) “[This will] … get Saint Lucians to turn their extra accommodations into tourism type accommodations.”
    — Has he had a look at the vacancy rate of existing hotels? They are far from full and he wants us to start renting out our bedrooms? Further, if he knew his market, he would relize that tourists are not interested in coming to SLU to stay in people’s homes. They can do that bed-and-breakfast exerience at home. When they spend the amount of money they do just for air fare, they have ZERO interest in scrimoing on accomodation, and the service that comes with it. And the “get St. Lucians to” piece — You’ve got to be smoking crack, Minister, there is no democratic country in the world that “gets” their citizens to convert their accomodatins. In countries where private accomodation is converted and rented in the transformation that you propose, there is government seed money involved and a framework established for entrepenneurship, incentives, and tax breaks, grants and so on, partnered with promotion by government to the tourist market. If any person onthe street was quoted saying the same thing, many would be shocked and realize that the whoever said it likely also believes that the world is flat and that slavery never happened.

    (2) “In addition, a lot of our cultural and archaeological assets will better refine, develop, and promote [communities] as valuable tourism assets, so that Saint Lucia becomes a destination of more soul.”

    — Seriously, Minister? Just where was your head at when you said this? Assets do not promote communities. Period. Assets are things, often big, inanimate, and often don’t move, never mind going out there and promoting communities. And, “communities” are NOT “valuable tourism assets.” Some would take this to be a very cheap, very condescending remark. Communities are people, the heart and soul of SLU. Assets are accounted for on a balance sheet, bought and sold as chosen. Communities, St. Lucians are not. Such a quote might better be expected coming from trump as a tweet at 4;30 in the morning after he’s been watching trash TV.

    (3) “I think that one of the weaknesses of the industry has been the tremendous leakage that would ultimately come about because of its mere structure. It’s dominated by foreign investments and that’s one of the weaknesses of the industry.”

    — “leakage”? “Foreign investment” that’s a “weakness of the industry”? As a Cabinet Minister, what he said flies plainly in the face of the PM’s policy direction (like that direction or not). His statements demonstrates a clear disregard for his government’s policy direction. Would this implies that he is a dissenter? If so, he needs to discuss that with his PM. And if he was saying so strictly to pander to voters, he stil owes his PM an explanation. His statement, shocking for a Cabinet Minister, is a clear indictment of his own government’s policy direction and implentation regarding the SLU’s development, be it hotels/resorts, DSH, CIP, or whatever else. And, rightly or wrongly, development involves the private sector, the pivate sector, as business, has a profit motivation. The “leakage” of which he speaks is a cost of doing business. Some profits will stay in the iland, and some profits will be reinvested elsewhere. What part of the class on Common Sense 101 was missed here? Perhaps, while answering to the PM on his aforementioned dissenting Ministerial statements, he can also get a briefing on the fundamentals of the global tourist industry.

    One might have hoped that we have come to expect better from our elected officials. In the case of this Minister’s arguably astonishingly uninformed meanderings on his visions, we obviously are being steered by a blind man at the helm.
    r
    Grab y’all’s life jackets hold on, and hope that the race from “Helen of the West” to “Haiti of the Windies” doesn’t seemingly continue at the current pace with the likes of this Minister.

  11. Anonymous
    March 20, 2017 at 10:18 am Reply

    St. Lucia has nothing more to offer other than “sun, sea, sand. Everything else, tourists can get some place safer.

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