British actor Roger Moore, who won international fame playing secret agent James Bond, died on Tuesday aged 89, his family said on the actor’s official Twitter account.
They said he had died in Switzerland of cancer.
His 12 years as James Bond, the British agent with a voracious appetite for danger and sex, made Moore a millionaire as well as a heartthrob the world over.
Moore made his debut as 007 in “Live and Let Die”, following it with six more films, only bowing out with 1985’s “A View to a Kill”, when he was 57.
In later years Moore became known for his humanitarian work, notably through his activities as a UNICEF ambassador, helping raise funds for under-privileged children.
“With the passing of Sir Roger Moore, the world has lost one of its great champions for children – and the entire UNICEF family has lost a great friend,” the UN agency’s executive director Anthony Lake said.
Moore’s children said he considered the UNICEF work — for which he was given a knighthood in 2003 — his “greatest achievement”.
“We know our own love and admiration will be magnified many times over, across the world, by people who knew him for his films, his television shows and his passionate work for UNICEF, which he considered to be his greatest achievement,” they said.