PRESS RELEASE:-SAINT LUCIA, CASTRIES, June 19th, 2017 – One of Saint Lucia’s leading merchandizing and supply companies Peter and Company Distribution (PCD), is once again gearing up to bring its one-of-a-kind customer centric experience to the most anticipated feel-good concert of summer 2017.
Patrons to the rapidly approaching July 6th Pigeon Island National Landmark U4RIA 5 (U5) concert, will benefit from the company’s brands activation that will see the use of several of its most distinguished and sought-after brand of products.
Senior Sales and Marketing Manager Dexter Percil said, “The PCD experience will satisfy the taste buds and exquisite palates of customers in both the general and VIP categories.
The VIP experience according to Percil, “Will feature a dedicated Johnnie Walker Black & Ciroc ultra-premium Vodka area, coupled with Bacardi Rum Mojitos and the finest wines design to compliment the eccentric U4RIA gourmet menu. The general area will boast two bars, one featuring a Campari cocktail execution and the other PCD Brands execution.”
“We at PCD have been associated with U4RIA from the inception. Like this concert which has set high benchmark standers in production, execution and internationally appealing music, PCD is thrilled to once again leverage its name and branded products with such a high-quality concert as we seek to harness our brands global appeal through our execution of phenomenal events,” remarked Percil.
PCD will also use its vast outreach network to launch and executive UTOPIA meets U4RIA on Friday, June 30th at the popular Zen Night club with media sponsor The WAVE 94.5/93.7 radio station.
U4RIA (U5) is headlined by Saint Lucia’s preeminent soca artistes – internationally acclaimed TEDDYSON JOHN and will include VOICE, KERWIN DUBOIS, TIAN WINTER and a slew of top Saint Lucia’s entertainers.