Flow Congratulates Sedale On EduVal School Tour

Castries, Saint Lucia – June 20, 2017 – Hundreds of students from over a dozen secondary schools have been impacted in recent days by the latest edition of an innovative music and arts education initiative. The undertaking is led by one of the island’s most exciting young talents, in collaboration with the island’s leading telecommunications service providers, and the Government of Saint Lucia.

Sedale Simei is best known as a soca artiste, but the 31-year-old also holds a marketing degree from Medgar Evers College, and he is a budding fashion designer and entrepreneur. One of his passions is engaging young people with a creative bent, and it was with that goal in mind that he came up with EduVal, a portmanteau of Education and Carnival.

Soca artist Sedale Simei interacting with kids on the EduVal School Tour

Soca artist Sedale Simei interacting with kids on the EduVal School Tour

“The tour is geared towards promoting the arts amongst students,” says Sedale. “This year we’re focusing on the various moving pieces that contribute to the overall success of the artist. So, for instance, we’re talking about the role managers, booking agents, stage production personnel, carnival bands, engineers, publicists etc play in contributing to the artist’s success.”

Each stop incudes a performance by Sedale and specially invited guests, including Filbert “Kayo” Salton, a Saint Lucian rapper who was one of the performers for the inaugural Roots & Soul Festival. The series culminates on June 30th with the EduVal Concert at Flow Corinth, where students will join Sedale and other leading soca and kuduro artists.

Kayo talks to students about working in the music industry

Flow has congratulated Sedale on the continued success of his groundbreaking educational outreach. Sedale is the company’s newest Brand Ambassador, and he is featured in the Endless Everything Summer promotion. Terry Finisterre, Flow Communications Executive, says that EduVal is a perfect fit for the island’s leading telecommunications service provider.

“This is an exciting enterprise, and one we are proud to be part of,” says Finisterre. “The reaction from the students is just amazing. Sedale, Kayo and others have such inspirational stories, and we are pleased that we can help share that energy. Youth and culture are among our corporate pillars, and we are delighted to have this talented young man on board.”

Sedale performing with students on the EduVal School Tour

The free concert on June 30th gets underway from midday. Among the featured performers will be Michael Robinson, Nerdy, Shemmy J, Kayo, Migos & Mata, Arthur Allain, Hollywood HP, DJ Viper, DJ Kool Kid, and students from the various secondary schools.