Campari Week- where bitter-sweet never tasted so good!

Campari Week- where bitter-sweet never tasted so good!

PRESS RELEASE:-Peter and Company Distribution and Campari are introducing Saint Lucians and visitors to the island to yet another exciting experience. It is called Campari week and this innovative and engaging affair, will make a splash this Saturday June 24 and will run up to Friday June 30 as consumers are introduced to the versatility of the world’s leading aperitif – Campari.

During Campari week, consumers will be able to enjoy six diverse Campari cocktails at their favourite participating bars.  The week will also invite seasoned Campari drinkers and new lovers of the complex Bitter Sweet spirit to discover something beyond the usual with 3 Bitter Cocktails:  Campari Caribbean Sour, Campari Amber Tonic along with the world famous Negroni; and 3 Sweet Cocktails: Campari Spritz, Campari Orange Squash and Campari Pink Kitty.

Participating bars will reward cocktail lovers with a number of special offers for trying the assorted mixes with a number of special offers.

Persons purchasing three Campari cocktails during the week will get one complimentary Campari drink. Buy all 6 Campari cocktails and get a chance to win a dinner for two.

The six Campari Cocktails which will be promoted for the week include the 3 bitter cocktails – Campari Caribbean Sour, Campari Amber Tonic along with the world famous Negroni; and 3 Sweet Cocktails – Campari Spritz, Campari Orange Squash and Campari Pink Kitty.

Persons sharing in the cocktail fun are encouraged to post their Campari experiences on Social Media pages using #CampariWeek, #ILoveBitter / #ILoveSweet, #PCDExperiences

Denver Alcee, Campari Brand Manager at Peter and Company Distribution explains the excitement behind Campari week. “Campari week is all about experiencing something new and exciting with Campari.  Campari is such a versatile spirit that can be enjoyed in so many ways.  This year we introduce six cocktails but there are so many around the world. Campari lovers can create their own mixes once they get an understanding of the Campari flavours,” Alcee says.

The magic of Campari week will unfold in a tantalizing ambience of fun and cocktail chemistry at the following participating bars; in Gros Islet and Rodney Bay; Kee Bees, Verve, Delirius, Happy Day Bar, Zen Night Club, Dream Lounge and Q restaurant and Bar. In Soufriere: Pier 28, Laborie: Fetter’s Bar and Xcitement Lounge in Vieux Fort.

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