PCD adds to CPL Excitement with El Dorado Rum

PRESS RELEASE:-Peter & Company Distribution is excited about this year’s Caribbean Premiere League T20 (CPL T20) which kicks off right here in Saint Lucia on Friday August 4. This as one of the leading and world renowned, award winning brands, distributed by PCD, is partnering with this year’s CPL T20 to add to the thrill and sheer delight that the games allow fans to experience.

Eldorado Rum, distributed by PCD will be featured prominently in the promotion and marketing of this year’s tournament across the Caribbean, described as the “biggest party in sports.”

The 5th edition of Caribbean Premier League (CPL) is scheduled to be played from 4th August to 9th September 2017.

For El Dorado Rum, earlier this year saw the release of its El Dorado Master Blender’s Special Edition rum in celebration of its renewed five-year partnership with the CPL.

This Limited release product is a blend of three rums that were specially selected by Master Blender Sharon Sue-Hang.

El Dorado is known for its unique aged rums including the 5-year-old Cask, 12-year-old, 15-year-old, and 21-year-old and its limited release El Dorado 25-year-old, which is produced in very small batches annually.

El Dorado Rum

“It is this rich heritage and world class recognition that our relationship with CPL since its inauguration stands,” says Germaine Serieux brand manager of El Dorado at PCD speaking on the company’s US$20,000 sponsorship.

“This new and enhanced relationship with CPL is now richer and deeper and we are delighted to mark the occasion with the launch of this new El Dorado blend to celebrate our partnership between the World’s Best Rum and the Biggest Party in Sport.”

Eldorado Rum will have a full presence at CPL games across the region with pouring, tasting, branding and special promotions for consumers at all events.

CPL T20 kicks off on Friday August 4, 2017 at the Darren Sammy Cricket Stadium right here in Saint Lucia. On that day Darren Sammy and the Saint Lucia Stars will square off against the Trinbago Knight Riders.

Matches continue throughout the weekend in Florida, followed by three more games here in Saint Lucia next week.

A total of six franchise will be participating in this competition to win the title of CPL. Jamaica Tallawahs are the defending champions.

Peter and Company Distribution and El Dorado Rum are encouraging fans to come out and support the games, stay for the party and share in the exhilarating experience which the brand will help stimulate. And most importantly drink El Dorado responsibly and we at PCD implore all to drive and get home safely.