PRESS RELEASE:-Peter & Company Distribution (PCD) is pleased to announce, that it has acquired the portfolio of Carib Brewery in Trinidad & Tobago. Some of the brands under this partnership include Royal Stout, Mackeson, Smalta, Carib Shandy, Carib Beer and Stag Beer which earlier this year won gold at the Monde de Selection in Brussels out of the many gold medals wons in previous years.
One of the flagship products, Carib Beer has been a favourite of beer lovers across the Caribbean, including Saint Lucia. And this summer consumers can expect vigorous promotions involving the beer.
Carib Beer over the years has been intricately linked to two of the island’s favourite past-times Carnival and Cricket and in Saint Lucia PCD intends on continuing this legacy as they have seen with its sister lager Stag who has been supporting the community carnivals since its debut in early June.
“Carib Beer has a long tradition of association with cricket in particular and it is for this reason that we are once again a partner of the 2017 edition of the Caribbean Premier League this summer, which merges the spirit of carnival and partying with the sporting game of cricket and we are very happy about that,” stated Germaine Serieux Brand Manager for the Caribbean Lager.
Carib Beer earlier this year, signed on to continue as a partner of the CPL T20 for the next three years and in Saint Lucia launched a “winning Innings” promotion across the island ahead of the CPL 2017 which runs from July to August.
For this promotion, one lucky person will win a trip for two to Trinidad for the finals of the CPL tournament described as “the biggest party in sports.” Other prizes and souvenir items can also be won.
Carib is the official beer of the tournament across the region, and the brand is working with the tournament’s marketing and sponsorship team to deliver outstanding fan-centered events around the various stadia.
The 5th edition of Caribbean Premier League (CPL) is scheduled to be played from 4th August to 9th September 2017.