Showcase critical to tourism growth

GIS:-Saint Lucia Showcase Facilitates Real Dialogue on How to Improve Tourism.

The fifth annual Saint Lucia Showcase – North America officially opened at the Sandals Grande Beach Resort and Spa on July 26.

The event connected hotels, destination management companies (DMCs) and tourism officials with North American-based tour operators that sell Saint Lucia as one of their primary destinations.  Executive Chairperson of the Saint Lucia Tourist Board Agnes Francis said the goal is to review individual tourism performance, plan for the coming year, and learn valuable lessons from each other.

Minister in the Office of the Prime Minister with responsibility for Tourism, Information and Broadcasting, Hon Dominic Fedee, said the showcase facilitates real dialogue on how to generate tourism growth which is critical information for policymakers.

The three-day showcase included several meetings and reacquainted partners with the knowledge that is needed to enable tour operators to better sell Saint Lucia as a destination.