GIS:-Aesthetic and Marketing Upgrades to Raise the Bar.
The Saint Lucia Tourist Board (SLTB) is currently collaborating with the Saint Lucia Air and Sea Ports Authority (SLASPA) to ensure the delivery of a high standard of service for the upcoming cruise season.
SLTB Product Enhancement Manager, Donalyn Vittet, said ongoing renovation work at the Castries ports—which involves the Point Seraphine Berth #1 Extension Project—are all part of efforts to give cruise passengers a greater experience and increase cruise arrivals.
According to Vittet, for the next cruise season which begins in October, arrival figures are projected at about $200,000 in excess of the figures recorded for last year. Last Friday, SLTB and SLASPA representatives met at La Carenage to identify challenges and concerns at the ports.
“As far as infrastructure goes it is the responsibility of SLASPA, but the SLTB is working with SLASPA and the other stakeholders to ensure on the product side and the marketing arm that we are ready for the influx of passengers coming in for the next cruise season,” she said.
Vittet is of the view that as a tourist destination, a good first impression is important.
“We’ve mentioned the port extension project. On the terminal end we are looking at some aesthetic and marketing initiatives to be able to raise the profile and ensure that when passengers come off the cruise ship that they indeed get that high level of expectation that they’re anticipating. Many of the tour operators are engaged in their own upgrades of their sites and we are working with them to ensure that these issues are addressed so that passengers leave very satisfied and willing to return to Saint Lucia.”
Several mega vessels are expected to call to port later this year.