PRESS RELEASE:-St. Lucia, September 7 2017 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special.
Last week, Windward and Leeward Brewery Limited (WLBL) revealed the new look of Coca-Cola. This change is part of the global “One Brand” strategy which extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand.
The new look, was also complemented with the launch of Coca-Cola No Sugar and Coca-Cola Light Taste, all with the same look as the Coca-Cola Original. Coca-Cola’s iconic Red now unifies all options across the Trademark.
The new look clearly shows the product name and benefits on the front of the pack to help consumers make an informed choice; Coca-Cola Original Taste; Coca-Cola No Sugar which has the same taste of Original but without sugar and calories and Coca-Cola Light Taste which contains no sugar or calories, but for consumers who want a lighter taste.
This brand transition comes to life in a global campaign – “Taste the Feeling” – that uses universal storytelling and everyday moments to connect with consumers around the world. The campaign features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, any Coca-Cola.
“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Sharlene JnBaptiste, Brand Manager Coca-Cola and Sprite, WLBL. “The new “One Brand” approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the feeling of an ice-cold Coca-Cola, with or without sugar”.
One Brand Strategy, underscores the brand’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet. This is fully supported by WLBL, as the company prides itself in leading the charge of innovation, becoming the leader in the beverage industry and providing more options of beverages to its customers and consumers. This is demonstrated by the introduction of a variety of new sizes for Coca-Cola and Sprite.
To support the movement of empowering consumer choice, Coca-Cola St. Lucia will be rolling out a series of initiatives to drive consumer education.