PRESS RELEASE: Castries, St. Lucia – November 2, 2017 – Campari Caribbean yesterday kick started its St. Lucian festivities with a welcome cocktail reception for Soca Viking Ian ‘Bunji Garlin’ Alvarez. The Welcome party forms part of Campari’s ‘Win a trip to Trini Carnival’ Campaign.
The event was well attended by St. Lucia’s influencers including; Miss Universe St. Lucia 2018 Louise Victor and Dexter Percil. An impromptu performance by the soca superstar punctuated speeches by Campari’s Regional Marketing Manager Kamal Powell, Denver Alcee, Campari’s Brand Manager for St Lucia and Michelle Brown, Regional Commercial Director.
“We had a wonderful time last night welcoming the Viking, it was an amazing experience just having fun with our Campari consumers and stakeholders The even bigger event will be at Verve on November 4 when we officially launch here in St. Lucia. Absolutely free! Just purchase your 200ml Campari or download the Xperience app” explained Denver Alcee, Campari St. Lucia Brand Manager.
The Launch will feature a live performance from Campari’s Brand influencer Bunji Garlin, Ricky T, The Fun Machine and Ezra. The happenings will unfold at Verve in the city, and will also include mixes by A1 Jugglaz and Sir Lancelot.
“I just want my St. Lucian massive to come meet me at Verve, we’re going to have a great time. You know Campari is #BitterSweeterBetter and that’s all we’re promoting come Saturday” exclaimed an excited Bunji Garlin.