PRESS RELEASE: Castries, St Lucia December 20, 2017: Campari, the world’s most stylish drink, has ended its Win a Trip to Trinidad Carnival 2018 promotional campaign. The campaign, which ended on December 15, will see winners from six Caribbean territories jetting off to Trinidad Carnival 2018 with all expenses paid for by the brand. Due to an overwhelming response to the promotion, two winners have been named for St Lucia. The St Lucian winners are Nessa Raymond and Vernessa Albert.
Distributed by Peter and Company Ltd in St. Lucia, Campari consumers entered the promotion for the chance to receive the Campari Carnival experience; two Tribe Rogue costumes, airfare to Trinidad, accommodation and spending money for duration of stay. By purchasing a 200ml bottle of Campari, texting the code provided or entering the code via Campari’s mobile app, consumers feverishly entered for the opportunity of a lifetime.
“We are ecstatic that we could have engaged our consumers with a platform of such cultural importance as Campari. Campari will be delivering the ultimate carnival experience to our consumers in 2018 across the region, and this promotion was just the start. Not only will Nessa, Vernessa and a friend each be enjoying the Tribe Rogue Road March, but they will also have access to lead-up events that Campari will be activating at”, said Denver Alcee, Marketing Manager, St Lucia
In addition to the promotional campaign, the brand engaged Jamaican sensation Shenseea and Trinidad’s ‘the Viking’ Bunji Garlin as influencers who have each performed at Campari-led showcases the region in countries such as Bahamas and St. Lucia.
Nessa and Vernessa join other winners from Bahamas, St Lucia, Grenada, Belize and Trinidad & Tobago who will make up the Campari contingent for carnival activities in Trinidad & Tobago. The 2018 Trinidad Carnival season kicks off on December 26, and culminates with Carnival Monday, February 12 and Carnival Tuesday on February 13.