Saint Lucia Food and Rum Festival to host Major International Publications

PRESS RELEASE: The much-anticipated Saint Lucia Food and Rum Festival has attracted major food, wine, rum and lifestyle journalists from all of the island’s major markets. The festival, which runs from January 12 to 14 is a display of the culinary excellence of the island and features some of the best rums from the region.

Thirteen journalists from the destination’s largest visitor markets will be on the island covering the festival, chefs, mixologist, artisanal rum makers and local chocolatiers.

The Canadian media team of social media and mainstream publications will provide comprehensive coverage of the festival. The media group includes The London Free Press, Postmedia Corp, Kitchen Konnected & Culinary Expert, Canada’s 100 Best, Journal de Montréal and Canoe. The combined media reach of these online and print publications exceeds 300k unique visitors per month.

The United States brings a combined media reach of over 100 million consumers with 5 million unique visitors per month. The publications include the Chicago Tribune’s dining and drinking editorial, The Daily Meal website, VICE’s food website Munchies and the lifestyle and culture online magazine Uproxx.

The United Kingdom media team mixes the blogosphere with major publication outlets, providing a combined monthly reach that exceeds 400k readers. London Unattached and Eat Like a Girl represent two lifestyle blogs focused on food and festival. The digital edition of OK! Magazine, Europe’s most popular celebrity lifestyle website and the high net worth clientele of Luxury Lifestyle extend the reach of the coverage to Europe, Asia and Australia.

“We are excited that such prominent publications and media houses have come to cover and support the festival; we believe this opportunity will further enhance the destination’s profile and help show the diversity and beauty of Saint Lucia” stated Dominic Fedee Minister with responsibility for Tourism, Information and Broadcasting. For more information visit: http://www.stlucia.org/food-rum-festival/

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