DASH Independence Colour Run Launches for Fourth Year

PRESS RELEASE: RODNEY BAY – It is official, the 2018 edition of the DASH Colour Run has taken off with a projected gathering of over 2000 participants come February 25, 2018.

The event launch took place on January 27th outside the Baywalk Mall in Rodney Bay where scores of loyal DASHers gathered to take advantage of the customary early bird specials.

Saint Lucia’s own Daren Sammy paid a personal call on the DASH team of volunteers to endorse and inject some of his own capital into the initiative.

Daren Sammy-DASH Launch 2018

Daren Sammy-DASH Launch 2018

Speaking on behalf of key beneficiary – the Child Development and Guidance Center (CGDC) – Dr. Garnder Sadoo said she was happy for yet another year of partnership and commitment from the DASH team.

Dr. Garnder Sadoo; CDGC-Dash 2018 Launch

Dr. Garnder Sadoo; CDGC-Dash 2018 Launch

“There is no way we can possibly quantify the strength of this relationship. And the fact that these young people come together every year to volunteer their time and talents in the interest of other less privileged young people, speaks volumes to where we know we can be in DASH numbers and support this year and going forward,” Dr. Sadoo said.

The DASH Independence Run is dubbed the most colourful event on the independence calendar and is geared specifically towards tweens and teens in a fun way that embraces the island’s national colours.

Dione Benn, partner at Liive Productions Inc. – the event organizing body – said Saturday’s launch set an excellent stage and provided ample momentum for the successful staging of DASH 4 Neon Edition.

Dione Benn; LiivePro-Dash 2018 Launch

Dione Benn; LiivePro-Dash 2018 Launch

“We are through the roof with this. So many opportunities for growth and all of it in the interest of youth development and care in Saint Lucia. We are excited about our newly adopted 2020 Vision which incorporates support for athletes looking to represent our island at the Olympics in Tokyo in the year 2020,” Benn said. “It is going to be an exciting journey and we’re all along for the ride in colour.”

The expert team at The Larcher Group have joined hands with Liive Productions Inc. on ensuring a flawless execution of this year’s event. The Larcher Group is renowned for its focus on building experiential journeys with the events it manages.

Akim Larcher; Larcher Group-Dash 2018 Launch

Akim Larcher; Larcher Group-Dash 2018 Launch

“The folks at Liive Productions Inc. approached us to be a part of the DASH team for Operations and Logistics and without hesitation we joined. We believe it is a creative interaction that fits well with The Larcher Group since it connects people and communities with wholesome family entertainment. Its youth focus brings something fresh and fun and this is definitely a good opportunity for St. Lucians to put aside the stresses of daily life and just have fun,” says the Larcher Group, while inviting the public to celebrate the island’s 39th independence with DASH.

January 27th marked the beginning of weekly pop-ups and from that will continue every Saturday through to February 23rd at the Baywalk Mall under the clock tower from 9:00am to 4:00pm. The first two of those pop-ups allow for early bird registration at a reduced cost. Registration can also take place at Shoe Rehab.

Major partners in this year’s staging of DASH Colour Run include Baywalk Mall, Tropical Shipping, Yello!, KFC, and LUCELEC.

Media Zone/Choice TV, Vybe Radio, The Wave, 123 Digital, Sandals Resorts, Capella, Renwick, Exelsign, Rituals, Cream & Bean, Notox Girls, the Larcher Group and others are also supporters of this year’s DASH.

DASH 2018 will take place on February 25, 2018 beginning at 6:00am at Massy Mega at the Choc Roundabout. DASHers will make their way down to the Independence Village in Rodney Bay between Baywalk and JQ Malls where the fun continues in the most colourful of ways.

Shares