PRESS RELEASE: “Taste of Saint Lucia (TOSL)” is an exciting Export Promotion Programme, which was designed by The Saint Lucia Trade Export Promotion Agency (TEPA) to showcase an authentic collection of the premium beverage, food, wellness products and hospitality services that Saint Lucia has to offer. The main goal is to stimulate and promote business and product growth, through the numerous manufacturing and export opportunities that exist in the UK and Europe.
Taste of St Lucia (TOSL) got the ball rolling with the Official Launch held at the Point Seraphine Duty Free Complex on February 1st 2018. As part of (TOSL) educational campaign; from February 5th – February 24th 2018, members of the general public will notice white neck tags and labels branded “Taste Of Saint Lucia” placed on select products at all Massy Supermarkets. These white neck tags and labels will also be displayed on the international markets, and guarantees that the product is 100% locally made with high quality ingredients and of export standards.
Mrs. Sergin John Baptiste, St. Lucia Distillers Group Of Companies Marketing Manager commented, “The Executive Management of St. Lucia Distillers were enthusiastic about this project as it embodies the vision and direction the Company has taken to penetrate the worldwide Market. Partnering with Taste of St. Lucia (TOSL) on this initiative reinforces our point that St Lucia continues to produce world class products for all to enjoy. Our Company stands firm on its commitment to product development and has worked hard to export all our rum brands including super premium rums such as; Admiral Rodney and 1931, both Regionally and Internationally. Our Rums have, and continue to be judged in some of the most prestigious and challenging competitions around the world; winning numerous accolades and gold medals, including the recently held Saint Lucia Food and Rum Festival People’s Choice Award, where our very own 1931 and Chairman’s Reserve each took home the Best Overall Rum Award.”
Committed to innovation and quality, St Lucia Distillers Group of Companies is a small rum distillery situated in the scenically beautiful and agriculturally rich valley of Roseau on the Caribbean island of St Lucia.