Wednesday, January 29, 2020

Carib Beer “Live in our World” for CPL 2018!

PRESS RELEASE: This Saturday August 18th Carib Beer will light up the “Bay” starting at 10 am with a special CPL promotion press event at the Ultra Lounge in Rodney Bay. Throughout the day several of the bars and restaurants on the Rodney Bay strip will be running Carib specials and promos in recognition of the 2018 CPL T20.

“The theme for the Carib CPL T20 promotion is “Live in our World,” and I can assure that fans will be in for an amazing treat from us at this year’s CPL,” Germaine Serieux, brand manager for Carib Beer at Peter & Company Distribution says.

The Caribbean Premier League (CPL) T20 is delighted to welcome Carib Beer as the Official Beer of the biggest party in sport once again. And, as the brand has become renowned for, Carib Beer will be adding to the electrifying potpourri of Caribbean flavor, merging the Carnival atmosphere with the most thrilling format of the game of cricket.

Peter & Company Distribution (PCD) local distributors of the Carib Brewery Line Products which include Carib Beer, has embarked on a  robust promotion around the CPL T20 matches, which is sure to capture the imagination of Saint Lucian consumers and fans.

Carib Brand Manager Germaine Serieux says: “We at Carib recognize the importance of cricket to Caribbean people including of course Saint Lucians. And with the CPL T20 being the most exciting form of modern day cricket, it gives us great pleasure to come on board as the Official Beer and to stamp our flavor through the amazing promotions we have lined up for this year’s event.”

The Carib promotion for the CPL T20 2018 will see consumers winning free tickets to the games as well as VIP exclusive passes inclusive of tickets to the VIP stand, cases of Carib Beer and other paraphernalia.

Headquartered in Trinidad, Carib is established across the Caribbean and overseas and will work together with the tournament’s marketing and sponsorship team this summer to deliver outstanding fan-centered events around the various stadia.

The 6th edition of Caribbean Premier League (CPL) is scheduled to be played from 8th August to 16th September 2018. Home games featuring the Saint Lucia Stars will be held at the Darren Sammy Stadium August 16, 17, 24, 25 and 30.

The CPL T20 Carib Beer Partnership which is expected to run for the next three years is expected to boost the mass appeal of the Biggest Party in Sport to the fans of the games, like no other.  

Enjoy Carib Beer Responsibly!


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