Wednesday, December 11, 2019

CWI undertakes fan research

GIS: A Survey Aims to Improve the Fan Experience Through the Introduction of New Events.

WINDIES fans and cricket fans throughout the region can now have their say in improving how fans can follow and enjoy international and domestic cricket.

A survey, now live on windiescricket.com, aims to capture thousands of views from passionate, casual and non-cricket fans. Anyone in the Caribbean can participate.

The interactive survey is the first part of a larger fan research program at the heart of CWI’s new strategic plan which aims to improve the fan experience at matches online and through the introduction of new events and activities.

CWI’s new Commercial Director, Dominic Warne emphasized that “improving how our fans follow and contribute to cricket, including improving the unique Caribbean live match experience are a key focus of our efforts to strengthen the WINDIES and domestic cricket. Capturing fan views in this first phase of research will help deliver a better fan experience, identify new ways to excite fans, and increase participation to ensure that cricket remains the sporting heartbeat of the Caribbean.”

The entire process will take place over the next two months and CWI will then invite fans representing a broad demographic sample to explore many of the responses received, both positive and negative.

The initial research survey has a duration of 15 minutes. Warne underscored the benefits.

“Every fan who identifies with West Indies cricket has a wonderful opportunity to contribute to its improvement. We want as many people as possible to give their thoughts and we’re excited about what we’re going to hear.”

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