Sky News:– Convicted drug lord El Chapo is sidestepping into fashion by creating an eponymous clothing brand inspired by his twin daughters.
The 61-year-old kingpin, whose real name is Joquin Guzman, is working with his wife Emma Coronel Aispuro, 29, on the sartorial project.
The El Chapo-branded clothing will feature the drug lord’s name and signature and could soon become available in the US and Mexico.
Guzman signed a contract from his cell in a Manhattan federal prison granting the rights to his name and signature to a limited liability company, or LLC, that will be headed up by his wife.
Attorney Mariel Colon Miro said the company is officially called El Chapo Guzman and will launch a line of caps this summer, which will be followed by ready-to-wear.
Ms Aispuro, a former beauty pageant queen, said the clothing line was inspired by their seven-year-old twin daughters.
“This project is an idea Joaquin and I have had for a long time. Before he was in the USA we talked a lot about this topic,” she told New York Daily News.