Ladies of Flow Lauded on International Women’s Day

PRESS RELEASE: Castries, Saint Lucia, March 9th, 2018: Thursday, March 8th 2018 was celebrated worldwide as International Women’s Day, an occasion to honour distaff contributions to social development, and to promote gender parity in the workplace and wider society. The event was marked at Flow with a message to staff from country manager, V. Chris Williams, who also presented all female colleagues with a token of appreciation on behalf of the senior leadership team. Women in the retail outlets and back office were also encouraged to wear purple for the day.

Flow country manager V. Chris Williams presented tokens of appreciation to all of the company's female employees on International Women's Day 2018
Flow country manager V. Chris Williams presented tokens of appreciation to all of the company’s female employees on International Women’s Day 2018

As one of Saint Lucia’s leading employers, Flow has a proud record of strong female leadership. The company has had a woman as country manager, and women not only outnumber men on staff, but are well represented amongst the senior management of the local business unit. For that matter, Flow’s parent company, Cable & Wireless Caribbean, is now led by a woman, in the person of Chief Executive Officer, Inge Smidts.

Flow commercial lead Anselm Mathurin with the women of the marketing team on International Wome's Day
Flow commercial lead Anselm Mathurin with the women of the marketing team on International Wome’s Day

V. Chris Williams and the men of the senior leadership team presented the ladies of Flow with flowers and a three-pack of Strongbow Elderflower, compliments of Windward and Leeward Brewery Ltd. In his message to staff, Chris noted that whereas women are making great strides, barriers still exist. He encouraged his female colleagues to aim high and reminded them that their voices are always being heard.

The ladies of Flow Dayana Centre posing with their tokens of appreciation on International Women's Day 2018
The ladies of Flow Dayana Centre posing with their tokens of appreciation on International Women’s Day 2018

Said Chris:
“Never forget that your voices are powerful, your contributions are important, and your influence is vital. Always believe that you can achieve anything.

The women of Flow Vieux Fort, pressing for progress on International Women's Day 2018
The women of Flow Vieux Fort, pressing for progress on International Women’s Day 2018

“As the father of two amazing young women and the son of a strong and self-reliant mother, I know of some of the challenges faced by our women. In the workplace and the wider society, we must “press for progress” by encouraging women to participate in public discourse and public service. We must celebrate the journeys of our women role models, and work to put women in positions where they can more meaningfully impact our communities. Some progress is being made, but we cannot rest on our laurels until all women are safe, proud and prosperous.”