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The recent call that was made to encourage four Caribbean countries to purchase shares in LIAT is good and timely.
The four, Grenada. Guyana, St… Kitts-Nevis and St. Lucia needs to be looked at very seriously.
So why invite the citizens accross CARICOM to do likewise? This appeal is not a new one but many more players in this need to think outside the box.
The current shareholders should be ready to embrace innovative ideas that could play a vital role in the advancement of the airline.
In persuading the named governments to get on board they should now extend it to include the ordinary citizen as well as other private sector agencies which have vested interest in interregional travel. In this pragmatic approach one needs to think of a Regional Travel Club with Chapters in each country.
We need to persuade our pepple to travel more as this is a wonderful educational tool for both young and elderly. It means also that critical ideas and concepts can be adopted and placed on the drawning board to.boost interregional air travel. If it is successful it will definitely increase air transportation in the islands making it more competive among our people.
Prime Minister Gaston Browne ‘s appeal should wake us up to the plight of LIAT.
In the late. 90’s I recall that LIAT was able to offer free tickets to passengers who were regular travellers on the airline. This writer was a recipient of such generosity then.
People who join the Travel Club would be invited to subscribe to it with monthly dues and credited to the individual when he or she is booking a ticket to travel. The members of the Travel Club would also have to score a certain number of travel points to qualify for a free ticket determined by the airline.
Some consideration and framework should also be devised to include travel agents.
On the other hand, how about a tri-partite agency involving three entities to boost this new venture.
It could in some way involve a set of travel bugs who would provide a certain degree of a home away from home for persons in the low income bracket who would need that kind of assistance.
Maybe this is not new, but we need to revisit any such ideas.
Selling this package would entail the skills of an Innovative person with passion and drive to accomplish the task
At least one such induvidual could provide the space needed for further opportunities in hospitality and air travel packages.
The regional travel industry needs to be explored much more.
If not, why not.