Thursday, September 29, 2022

PMA Announces ‘Restoring The Pride’ Campaign

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Press Release:– The Pitons Management Area Office with the support of Minister Dr. Hon. Gale Rigobert and the Department of Sustainable Development has declared the month of February 2021 as the month of ‘Restoring the Pride’.

The campaign is geared towards orienting the focus of our nation to the significance of the Pitons Management Area and World Heritage status.

The programme for the month will be staged virtually and begins on February 1, 2021 with an address by the Minister responsible, Dr. Hon. Gale Rigobert to mark the official opening of the month of activities.

The virtual campaign will also feature the official launch of the theme song and music video: ‘Restoring the Pride’ by Arthur Allain, commemoration of the 16th anniversary of the Official Inscription Ceremony featuring a drama skit by the Soufriere Action Theatre, the unveiling of designs for PMA Welcome signage, launch of a PMA Support Group and the launch of Concepts for a PMA/World Heritage Tour and PMA Fashion Week among other activities.

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During the month, the public is encouraged to participate in a competition to select the best favorite photos taken at the PMA Inscription Monument Site or with the Pitons in the background by   submitting photos to the PMA Office Instagram page.

The PMA ‘Restoring the Pride’ month of virtual activities will be televised and streamed live through the National Television Network (NTN) and the PMA office Facebook page and YouTube channels at 9:00 pm on the following dates: Monday, 1st February, Sunday, 14th February, Thursday, 18th February, and Wednesday 24th February 2021.

In addition, the virtual campaign can also be viewed via other popular Facebook pages. Calabash Television will also televise the virtual scheduled programmes on alternate dates during the month of February.

Through the ‘Restoring the Pride’ campaign the nation is being called upon to rediscover our pride, embrace World Heritage and express commitment to ‘Restoring the Pride’ of the Pitons Management Area as a World Heritage Site. All sectors of the society are challenged to join in partnership with the Pitons Management Area Office as we mobilize to rise to that commitment.

Building on the renewed focus and momentum developed during the month of ‘Restoring the Pride’, the PMA office will intensify its efforts at community/stakeholder engagement, information dissemination and education on the PMA and World Heritage in the ensuing months.

All interested parties are invited to contact the PMA office at telephone numbers: 457-1636 or 457-1635 or through email addresses: or

Contact with the PMA office can also be secured through its Facebook and Instagram pages as well as its YouTube channels.

The PMA office is committed to building positive and productive relations with all individual, sectors and agencies towards ‘Restoring the Pride’ of the PMA World Heritage Site.

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Editorial Staff
Editorial Staff
Our Editorial Staff at St. Lucia Times is a team publishing news and other articles to over 200,000 regular monthly readers in Saint Lucia and in over 150 other countries worldwide.


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