PRESS RELEASE: The world’s most stylish drink, Campari, will host its Campari Week of activities throughout the Caribbean to celebrate the art of cocktails from Friday June 22 to Saturday June 30. Here in Saint Lucia, Campari which has long been a preferred drink of many Saint Lucians, will also join in these celebrations islandwide. In true Campari style, patrons should expect panache and flair as the brand presents its four leading local cocktails for the weeklong celebration.
During Campari week, consumers will be able to enjoy these exotic and exciting cocktails at their favourite participating bars, restaurants and entertainment hot spots. At these activations, Campari will offer patrons lots of surprises as the brand brings a taste of Italy to the region with Caribbean flair of course, under the “Campari Come Together” theme. Consumers will share unforgettable experiences as Campari celebrates its world-renowned cocktail culture with consumers.
“Last year Campari Week was a big hit here in Saint Lucia for us as we shared with our consumers six signature cocktails, engaging our consumers in more interactive ways,” Denver Alcee, Brand Manager for Campari says. Campari Week Alcee says, celebrates the art of the cocktail from June 22-30, across the Caribbean region in 10 countries: Jamaica, Belize, St. Lucia, Antigua & Barbuda, Grenada, Barbados, Anguilla, Bahamas, St. Vincent & the Grenadines and Trinidad & Tobago.
In Saint Lucia the places of activation are as follows; Pier 28 – Soufriere on June 22, Keebees in Rodney Bay June 26, Verve – Rodney Bay June 27, Like It Bar in Bexon on June 28, Festen La Bowi- Laborie June 29 and Recovery Beach Bikini Party in Piaye on June 30th.
Campari, which is distributed by Peter & Company Distribution (PCD) here in Saint Lucia, reminds that consumers must be 18 and to enjoy Campari responsibly.