Press Release:- The Saint Lucia Kings have joined forces with the Saint Lucia Tourism Authority (SLTA) to further showcase the island as one of the premium tourism destinations in the world.
Over the years Saint Lucia has embraced sports and sports tourism and the SLTA will partner with the Hero Caribbean Premier League (CPL) and the Saint Lucia Kings in showcasing to the world what the country has to offer.
The partnership is for various initiatives beyond the promotion of Destination Saint Lucia. These are:
- It will also include the Ministry of Youth and Sport programs such as the support a mentoring program for the national youth team
- Provision of clinics
- Support to the Under 15 team each year
- Partnering with a new T20 schools cricket competition.
As an initial step the Saint Lucia Kings have invited emerging player Johnnel Eugene to train and travel with the Punjab Kings team at the remainder of IPL 2021 which is scheduled to commence in late September in the United Arab Emirates.
Christopher Gustave Marketing Manager of the Saint Lucia Tourism Authority notes “Saint Lucia is more than just a world-renowned tourism destination. With world-class sporting facilities across the island, the SLTA is passionate about developing the sports tourism niche. This partnership signifies continued development of the destination, and it is with great pleasure that we continue to support such initiatives and look forward to sharing the most compelling highlights of Saint Lucia with the world.”
Saint Lucia Kings and Hero CPL remains dedicated to the island of Saint Lucia and look forward to showcasing its beauty through the broadcast of a global audience which reached over 500 million views in 2020.