Tuesday, February 18, 2020

Saint Lucia To Improve Branding, Marketing Of Carnival

Press Release:– Export Saint Lucia has successfully garnered funding from the highly subscribed Cultural and Creative Industries Innovation Fund (CIIF).

The Cultural and Creative Industries Innovation Fund (CIIF) was established in 2017 by the Caribbean Development Bank and is intended to be a multi-donor fund, which will support the development of the creative industries (CI) sector in the Caribbean.

Export Saint Lucia partnered with Events Company of Saint Lucia, Discover Dominica Authority, Spice Mas Corporation and OECS Competitive Business Unit to submit the grant application.

The funding received will be used for improved branding, marketing and commercialization of the carnival products of each of the islands involved.

Improved branding and marketing are essential to differentiate each island’s carnival and to highlight the aspects which make them unique and attractive to revelers and visitors.

The ultimate goal is to maximize the revenue generated by these islands, and the businesses in the industry.

Export Saint Lucia and Events Saint Lucia will work closely with local partners such as the Cultural Development Foundation and the Saint Lucia Tourism Authority, as well as with private sector agents to ensure that the result of this project benefits the stakeholders and the island at large.

Export Saint Lucia looks forward to the improved marketing of Saint Lucia’s carnival through this endeavour, including the marketing of the country’s music, beverages, bands, costume design services and culture.


    • Why you eh tell de CDB where their funds should go? You tink is de Government that decides where de funding should go? Don’t worry S.L.P coming in power soon they’ll fix all the healthcare and other woes this country has in a matter of 2yrs cause according to them they had the master plans and St.lucians didn’t give them a chance to implement them in their second term instead they took them out.

  1. How will they improve? With the exception of a few artistes, the local music does not appeal to a foreign crowds. Costumes are purchased overseas. Bands are managed ok enough but nothing that isn’t done elsewhere.

  2. SLP will not fixed no prob, because they only have vision whenever they are out of office.Thats why all the schools health centers are such in bad shape, I’m not colour blind lucians use your all brain.

  3. More rum, more degeneracy, more single mothers, more disgusting behaviour for the children to witness. Just what an undereducated/ semi primitive society needs. Healthcare can come later…we can wait.

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