Monday, January 27, 2020

Saint Lucian Wins Top Prize At CEC Final

Press Release:-  Over the past 5 months young entrepreneurs have been battling it out to secure a place in the final of the Caribbean Entrepreneur Challenge (CEC), a component of the Trade Enhancement for the Eastern Caribbean (TEECA) project, hosted by the Martinique Chamber of Commerce and Industry, the CTM, the Organisation of Eastern Caribbean States and supported by the Caribbean Export Development Agency (Caribbean Export), with funding by the European Regional Development Fund through the INTERREG Programme.

CEC was an initiative which aimed to raise awareness amongst the younger Caribbean people on regional cooperation and to encourage entrepreneurial innovation.  

Students initially applied to the challenge online where they gave a presentation of their business idea in one of the following areas: fashion, agro transformation, ICT, environment or music.

The top 10 presentations were selected to attend workshops on marketing, management, creativity, innovation and pitching to help develop enhanced business plans.  The five most realistic innovative projects were then invited to pitch their ideas to a Caribbean panel in the final, where they could win a prize of between €1,000 to €10,000.

Nineteen-year-old Sophie Klein from Saint Lucia grabbed the top prize at the CEC final held on Wednesday June 5, 2019 in Trois-Ilets, Martinique for her business plan to transform education through incorporating greater virtual reality and gaming.  

 The top prize of €10,000 and technical guidance will be used to kickstart her business.

With her project titled “JOIE” and in keeping with the ethos of her school Sir Arthur Lewis Community College “The cure for poverty is not money but knowledge” she set out a business plan that unlocked the utilisation of virtual reality and gaming to enhance the learning experience.

Other finalist included Miah Scott from Grenada with a range naturally made skin moisturisers and hair products under the name Shea Miah’s Way; Kenna Questelles from St. Vincent and the Grenadines with her project Linkup an online directory of restaurants menus and events; Leona Melius also from Saint Lucia presented Lily’s Healthy Eats – an organic and local food delivery service for schools and workplaces; and Tehillah Bannis offered cosmetics products that are safe and of good quality for the skin from Dominica with her project Herbie Care.

“Caribbean Export is pleased to support a project which encourages young people to be innovative and develop solutions for their immediate communities.  We are looking forward to seeing how these business ideas turn in to reality” expressed Gayle Gollop, Special Advisor – Trade and Legal Affairs, Caribbean Export.  


  1. Wow!!!! Congratulations to all the young entrepreneurs who entered and those who won as well. This is a very innovative project and I hope it will be an annual competition. Bravo to the youth!!!

  2. Sophie Klein and Leona Melius Press On!
    I do hope these victories are promoted as they should- I mean visually! Posters at schools, Libraries, Malls to continue to stimulate vision in our Youth-our society tomorrow!
    I have always believed that the answer now to boost our teaching methods is to appeal more to the visual and Physical concepts .
    As a dance teacher I have witnessed such vast improvements in individual students by appealing to their academic ability through Dance and Music – I teach to reach !
    The whole purpose is to produce the whole ST. Lucian!

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