Sky News:– Health and nutrition claims on snacks for children are “confusing” and potentially misleading, according to a study.
Two in five products marketed at children over the age of one were found to be “less healthy”.
Meanwhile, three-quarters of products that claimed to contain one of the five recommended daily portions of fruit and vegetables did not.
A total of 332 products – including cereals, fruit snacks, fruit-based drinks, ready meals and dairy products – were analysed as part of the study.
Researchers at the University of Glasgow have warned claims on labels risk creating a false impression of some foods, such as those high in sugar.
The study, published in the journal Archives of Disease in Childhood, focused on products marketed at children using cartoons, toys and promotions – as well as those which made claims such as “one of your five a day”.