‘The Saint Lucia Rum Experience’ Unveiled

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St. Lucia Distillers has unveiled plans for what is likely to be the region’s most exciting rum

A groundbreaking ceremony has taken place for the SAINT LUCIA RUM EXPERIENCE –
it is being described as a ‘bold new investment’.

Prime Minister Philip J. Pierre was among dignitaries invited to St. Lucia Distillers for the
unveiling and groundbreaking ceremony for the Saint Lucia Rum Experience.

Chief Executive Officer Margaret Monplaisir says this is the manifestation of a dream project of Laurie Barnard – the former chairman of the Distillery and the namesake of its leading brand, Chairman’s Reserve.

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Margaret Monplaisir notes that Laurie Barnard who helmed St. Lucia Distillers from 1988 –
2012 would be proud of recent developments.

The rum tour was started in 1998 and is now entering another phase.

The current chairman Gregoire Gueden said this new attraction is designed to be like no other rum tour in the region, with a unique appeal to cruise ship visitors and hotel guests.

The St. Lucia Distiller’s Chairman says the parent company GBH is investing 45 million
dollars in upgrading the rum production facility, improving the quality of its rum products,
and expanding the rum tour.

The new attraction will include a scenic pond, sugar cane fields and improved access roads,
leading all the way to the Roseau beach.

LOIC LEGER, the Managing Director revealed that the nearby Roseau Community itself will
also be a major beneficiary of this project.

It will be connected to a new sewer system to be built by St. Lucia Distillers. The community will also enjoy a fenced and maintained playing field.

Tourism and Investment Minister Dr. Ernest Hilaire welcomed the construction of the Saint
Lucia Rum Experience, noting it is in keeping with government’s community tourism drive.

He went on to advise that local community attractions can complement the rum experience.

Dr. Hilaire also said the inclusion of amenities to benefit the Roseau Community is a great
outreach initiative by St. Lucia Distillers.

St. Lucia Distillers is projecting that over 100,000 visitors will patronize the Rum Experience in the Roseau Valley.

St. Lucia Distillers in 2021 exported over 600,000 bottles of rum to 45 countries around the
world including the USA and China. It is expecting to triple that number over the next few

Source: St. Lucia Distillers

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Editorial Staff
Editorial Staff
Our Editorial Staff at St. Lucia Times is a team publishing news and other articles to over 200,000 regular monthly readers in Saint Lucia and in over 150 other countries worldwide.


  1. Am I the only one thinking ‘Photoshop’ of the pjp pic….cause that look like padner 20 years ago. Who did this?

  2. What benifits to those who consume it ? When it goes down smoothly !
    In the end it bites like a 🐍snake
    and poison like a viper.
    Your eyes will see strange sights
    and your mind imagine 😕 confusing
    You will be like one sleeping on high
    lying on top of the rigging’.
    “They hit me,” you will say, “but I’m not
    hurt !
    They beat me, but I don’t feel it 🤣🤣
    When will I wake up
    so I can find another drink ?”

  3. Jasmine, the Guyanese born, Dominic Fedee once said “drinking rum is the culture of St. Lucians”. The Antoine girl of Bois Den does not want him again because of the John girl of Vanard

  4. @Jasmine you and many other are just jealous of Pierre, accomplishment. All what you all can do is hate on Pierre.

    He is the Prime Minister, he won the election, he will go down in history…ain’t nothing you can do about it. #stopthehate.

  5. To Trevor and Jasmine; please shelve your racist remarks. Yes, racist!! The Barnard’s are St Lucian NATIONALS, and KDA’s relatives. Be proud to be St Lucian and that we, as ‘nationals’ are going somewhere and doing something for the country. If they could do it, so can you. Behave!!


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