Umpa Signs With Ryda

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Umpa, a renowned local celebrity, Dennery Segment songwriter and promoter, signed on to become the first St. Lucian Brand Ambassador for Ryda.

This endorsement deal makes him the new face of the brand. Ryda is distributed exclusively by Caribbean Producers St. Lucia LTD (CPJ), a leading distributor of wines, spirits, food and beverages in the region.

During his interview, Umpa said that although this is not his first brand deal, he is excited and considers it to be “a big deal”. He added that he thinks his image is a perfect fit for the brand, so he intends to use his large following and engagement on social media to help to
boost the brand.

Patrons of Ryda and fans of Umpa can look forward to a new single which he will be dedicating to Ryda. He hopes that this new song will be as popular as his number one trending hit, ‘BAP’! Umpa recently hit 1 million views on his popular song ‘Plat’.

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Ryda- hard Wine

Ryda- Hard Wine is a unique, ready to drink wine, which helps consumers to express their joy and excitement on any occasion. The main ingredients in this 200ml bottle are Horny Goat Weed, Yohimbe and Siberian Ginseng. It has a 20% alcohol volume which encourages
you to ‘Feel the Heat’.

Ryda contains natural stimulants and herbs which are considered to promote a high level of
energy and excitement. Ryda has gained popularity since its debut in the St. Lucian market, due to its high level of consumer satisfaction and its reputation for bringing parties to life.

Sales Manager Denver Alcee, Caribbean Producers St. Lucia Ltd. (CPJ) Wines & Spirits Sales
Manager, expressed his excitement about this new endorsement. He indicated that, it is his pleasure to support local artistes and the local community.

In the next few months, the public can expect to see some exciting Ryda trade and consumer promotions.

He would like to thank customers and consumers who have shown tremendous support to the brand so far.

Source:  Caribbean Producers St. Lucia Ltd.

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Editorial Staff
Editorial Staff
Our Editorial Staff at St. Lucia Times is a team publishing news and other articles to over 200,000 regular monthly readers in Saint Lucia and in over 150 other countries worldwide.


  1. good job Umpa. You see Natty Conqueror, this is what you should be doing, aiming to become a ambassador for something and stop doing shate with your self and coming and cry for woman on face book live and wanting to blame the guy saying you dont like what he do you. looool

  2. This is another positive step for brand awareneas in this market.Cudos to CPJ for thier vision and willingneaa to aupport local artistes in this manner. Good luck to both brands….


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