Mashable:- The world’s fastest man, Usain Bolt, stood on the steps of New York City Hall on Tuesday to promote the national launch of e-scooter sharing company, Bolt Mobility.
The two Bolts share a name, so it only made sense that Bolt the company would bring Bolt the human onboard as its official brand ambassador.
At the conference, standing next to Bolt the man was the company’s newly unveiled “Chariot,” a scooter model large enough to store a rider’s bags and comes complete with two cup holders.
The Olympic gold medalist stood on the Chariot for photos, but he didn’t ride it. That’s because he can’t. E-scooters are illegal in New York.
While the conference promoted Bolt Mobility, its new line of e-scooters, and Usain Bolt’s role in a scooter sharing company, the focal point — even when it wasn’t specifically being talked about — was the scooter’s legal status.
And it was clear that Bolt Mobility wanted to highlight it. Why else would a startup put together a big product launch with a world-renowned athlete on the steps of New York City Hall?
The company, along with its celebrity brand ambassador, even released a new online commercial today. The video features Usain Bolt practicing how to safely ride an e-scooter in a big city where its presumably legal. At the very beginning of the clip, a billboard clearly labels the location as New York City.
“There’s a major traffic crisis in New York City,” said Bolt co-founder and co-CEO Dr. Sarah Haynes to reporters, referencing the city’s MTA woes. “We’re excited to be able to help solve that problem in an environmentally friendly way.”
“I have run in cities all over the world, and I can tell you first hand that traffic is getting worse and worse in every city on every continent on earth,” said Bolt ambassador Usain Bolt. “The air quality is also getting worse, and I feel that now is the time that we must do something about it.”